Amazon, the American e-commerce company launches its operations in Turkey, which is the seventh European market for the Amazon and the sixteenth market worldwide. Back in 1998, Germany and the U.K. were the first European markets to get their own Amazon stores followed by France (2000), Italy (2010), Spain (2011), and the Netherlands (2014).
In mid-2016, it has reported that the e-commerce giant would get in the Turkish market and set up an office in Istanbul, a major city in Turkey. However, the company has localized Amazon domains but not all of the localized domains serve whole suite of Amazon services.
At the launch, Amazon Turkey is open to selling a range of products across 15 categories, which includes electronics, books, toys, and more. It is also launching a local sellers’ marketplace so third-party sellers in Turkey can operate on its platform.
Sam Nicols, Amazon’s Country Manager for Turkey, stated, “Since the launch of Amazon.com in 1995, hundreds of thousands of Amazon customers in Turkey have ordered millions of items from existing Amazon stores around the globe.” Further, he added, “Today, we are thrilled to now offer Turkish customers a selection of millions of products, including products from over 1,000 local Turkish businesses.”
Lately, Amazon has become the second public US organization to achieve the market capitalization of $1 trillion but its shares have seen to be falling around 7% in the weeks that followed.
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