Media is a constantly evolving landscape—consumers are more open to new places, channels, and experiences than ever before. Due to the recent changes caused by the pandemic, the e-commerce industry has evolved rapidly—more and more businesses are opting for digital transformation with the goal to leverage different channels for marketing and advertising campaigns. Brands aiming to deliver value to their consumers are finding success through these new mediums and are driving results through targeted digital advertising campaigns.
The preeminent factor contributing to campaign profitability is the recent integration of new technologies like AI, automation, and machine learning on advertising platforms. Today, advertisers need to be open to adapting to the changing market landscape, embracing new technologies, and unlearning and relearning continuously. AdVenture Media Group is a digital advertising agency that provides innovative advertising solutions backed by results. They additionally provide online training courses, seminars, and consultative services for their clients.
A Next-Gen Strategic Ad Agency
AdVenture Media Group was founded by Isaac Rudansky in 2013. They are a paid search and social agency and a trusted partner for various multi-billion-dollar companies. AdVenture provides exceptional strategic Pay Per Click (PPC) management solutions. They are an expert Google Ads management partner focused on profitability, cost per acquisition, and delivering positive business outcomes.
Additionally, the company is a ‘Premier Google partner’. The badge is awarded to agencies that have shown outstanding results for their clients over an extended period of time. AdVenture Media Group is a part of a shortlist of companies that have achieved such regards from Google. It offers its services on Google-based platforms including Google Search, Google Analytics, Google Shopping, Display Ads, YouTube Video advertising, and Mobile Campaigns.
As the CEO of AdVenture Media Group, Isaac has served in numerous roles from operational components of marketing to skill development, executing client campaigns, reporting, new business development, accounting, recruiting, and hiring. However, as the company grew Isaac has been more involved in the core of marketing. Presently, his responsibilities are concentrated on business development and client relationships for long-term business retention.
Maintaining the Quality of Service
AdVenture Media Group has forged a dedicated team of highly trained individuals and talented in-house strategists. The company works constantly to deliver the best possible services. Strategic solutions come from the most experienced individuals with intimate knowledge of the client’s business. AdVenture Media Group has separate Google Ad specialists, graphic designers, video editors, copywriters, and project managers for every client—for that specific task. This method has proven to be impactful for the company—its quality of client services and retention rates.
AdVenture Media Group has a five-star reputation online. “It has been an absolute pleasure working with the AdVenture Media Group team. They are extremely knowledgeable and resourceful on all matters PPC. In addition, everyone I have come in contact with is so friendly and willing to assist, creating a very enjoyable business relationship,” says Keo Brown, Marketing Director, AMC Networks.
The Culture of Performance
AdVenture Media Group’s team focuses on understanding the dynamics of business for each of its clients, in turn enabling the company to develop truly unique strategies. A lot of performance advertising agencies focus solely on the platforms of service. However, AdVenture Media Group incorporates insight, research, and a humane understanding of the transaction. It delivers value, accountability, and performance advertising to its clients.
“I don’t think there’s anything we offer that’s unique. But I think we just do it better than most other agencies do,” says Isaac.
Discussing the team of AdVenture Media Group Isaac mentioned, “We have a very eclectic group of stubborn people who are nearly impossible to manage. When you have highly intelligent, energetic, positive people, they’re nearly impossible to manage.”
Isaac considers his team to be idiosyncratic, efficient, intelligent, and ready to learn, allowing them to consistently be ahead of the curve on the industry’s latest updates and changes. AdVenture Media Group’s vibrant team seeks knowledge and tries to attain new skills on a daily basis.
“To me, the best part of our culture is just coming to work with people who are happy to be working,” mentioned Isaac.
COVID-19: Adhering to the Change
Being in the digital arena of the advertising industry, AdVenture Media Group thrived during the COVID-19 pandemic. Due to rapid digitization throughout various industry verticals, the demand for effective digital ads spiked. Advertising took to various channels like Facebook, Google, Amazon, and YouTube to reach a digital audience and acquire traffic to web properties. AdVenture Media Group has been a part of the digital industry for around 10 years now, making it a popular choice, attracting numerous new clients.
Expanding to Increase Efficiency
The advertising industry is constantly in a battle to provide the best possible services to clients. This intense competitive behavior within the digital domain has led to the discovery of more efficient ways to provide a high-value service. Efficient advertising solutions turn in higher profits and the brands aggressively invest in advanced service providers.
AdVenture Media Group aims to increase its focus on higher-level data projects, data insight projects, taking larger sets of customer data from clients, and extracting practical insight that informs marketing strategy. It also plans to take its business to the latest available platforms including Amazon and TikTok’s paid advertising platforms. Meanwhile, the company will continue to grow the scope of its consultative and creative services—aimed towards strategizing the client’s paid budgets and creative campaigns—alongside spanning its services to outdoor media, radio, television, and print.
Read Full Magazine: The Top 10 Next-Gen Marketing & Advertising Agencies of 2021