Wise Pirates: Charting a Course for Digital Transformation in Marketing

Wise Pirates

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The marketing and advertising industry has seen a sea change in recent years, as traditional methods have given way to digital capabilities, a tech-savvy approach, and a data mindset. This new approach demands a combination of old and new skills, a digital-first mindset, and a deep understanding of marketing-tech capabilities with complete transparency, all geared towards the client’s overall performance. This unique value proposition is the name of the game in the current ecosystem.

Wise Pirates is one of the few companies that are sailing with the wind and helping businesses stay afloat by offering exemplary digital maturity, data tech architecture, and digital capabilities. Wise Pirates also masters value proposition optimization, which is crucial for enhancing business performance. With its cutting-edge solutions and extensive industry knowledge, the company enables its clients to stay ahead of the curve and easily navigate the ever-changing marketing landscape.

Filling the Gap

Founded in 2017, Wise Pirates was born in a garage and spent over a year there before venturing out into the world. The inspiration behind the establishment of the company was a gap in the market. “No other company was offering deep marketing-tech capabilities with complete transparency, all focused on enhancing the client’s overall performance,” states Pedro Barbosa, CEO of Wise Pirates. His team set out to fill this void by offering a unique value proposition that combined the strengths of an agency, a consultancy, and a technology partner.

Empowering Businesses with Digital Capabilities

Wise Pirates offers a comprehensive suite of services that help businesses enhance their digital maturity, and build exemplary data tech architecture, and digital capabilities. It also optimizes the value propositions of businesses to improve overall business performance. What distinguishes them from other businesses is their adherence to doing whatever it takes to assist their clients in succeeding in the digital landscape, whether online or offline.

Its experts have extensive experience in technologies such as Google, Amazon, Shopify, and Salesforce, but they also provide value in Adobe, Microsoft, Apple, and Hubspot. They offer capabilities across the entire journey, from acquisition to retention, whether it is first or third-party data.

The company’s service portfolio includes an impressive array of offerings, such as data analytics, Google and social activation, all search channels (including Chat GPT now), SEO, CRO & UX optimization, e-commerce shop creation, ASO, creativity, marketing automation, CRM & CDP implementation and optimization, data ETL, content strategy, programmatic advertising, and much more. These services are tailored to the needs of each client, ensuring maximum impact on their business performance.

A Premier Google Partner in Europe

Wise Pirates serves a diverse range of clients, from small and medium-sized businesses to large corporations, across various industries. Its expertise in the retail, e-commerce, and finance sectors is particularly noteworthy, representing two-thirds of its business. However, the company has experience working in all ecosystems, including B2B, B2C, D2C, and B2B2C. Its reputation for excellence is widely recognized as one of Europe’s few official Google Growth Partners. As a Premier Google Partner and Google Tech Partner, its full-stack capabilities enable it to handle any digital project with ease.

Wise Pirates stands out from the crowd with its exceptional blend of talent hailing from Portugal, where the company has 90% of its workforce. The country’s skilled workforce, coupled with its language proficiency and cost competitiveness, make it an ideal location to cater to the needs of European and North American brands.

The company’s working model is tailored to suit each client’s individual needs and requirements, offering a flexible yet structured approach to service delivery. Its experience in markets such as tourism, finance, and retail is invaluable. Furthermore, they are helping the industrial and agricultural sectors strategically and in a long-term way. 

Moreover, its deep expertise in helping companies do international business through digital channels has resulted in many successful case studies via Google and Amazon, making them a go-to solution for businesses looking to expand globally. Furthermore, Wise Pirates’ strategic alliances with well-known international brands such as Tommy Hilfiger, Calvin Klein, and Sennheiser, among others, strengthen its reputation for delivering value in a variety of markets.

Building Strong Brands

In today’s digital business landscape, where global end customers are within reach, exceptional branding is pivotal. Wise Pirates recognize the value of a strong brand strategy, which includes defining the appropriate positioning, target segments, and audiences, as well as a relevant value proposition.

Its team is dedicated to building brand strategies for its clients because they believe that a weak strategy undermines performance and that no good tactic survives without a solid foundation. When it comes to brand amplification, the company employs tactics that are supported by a solid strategy, allowing them to be more precise and successful. Hence, based on these solid foundations, Wise Pirates has modified its prices, promotions, channels, portfolios, and communication for its customers.

Staying Ahead of the Game

Born in a garage and living there for over a year, Wise Pirates has always had a pure growth strategy, forcing it to continuously improve its processes while adding new layers every day. This mindset is embedded in its DNA, allowing it to be three times faster than the market and twice as fast as its top competitors.

The company’s rolling strategy evolves every quarter, allowing it to keep pace with the constant emergence of new technologies. Although it takes much energy and effort, its team believes that permanent change makes a difference and enables clients to shift their business models faster and better.

Nurturing a Collaborative and Entrepreneurial Workforce

According to Pedro, their team is not simply a group of employees but rather collaborators who are essential to the company’s success. To foster innovation and creativity, the Wise Pirates encourage intensity and outstanding projects while providing ongoing training and coaching. Moreover, the agency challenges its team members to participate in the management and create new business areas, building a rare spirit of entrepreneurship in the digital landscape.

It is no wonder that Wise Pirates has been considered one of the top 1% of best companies to work for. However, the company believes there are always areas that require improvement in the work experience, and they are constantly working to make it better.

Advancing with AI and Personalization

As the marketing industry continues to evolve, Wise Pirates stays ahead of the curve by investing in cutting-edge technologies. It is currently focusing on AI advancements, data feed optimization, cloud technology, offline conversion management, prediction modeling, dynamic creative, connected TV, DOOH, Retail Media, hyper-personalization on HVAs, and extending its digital academy to the tech area.

“It will allow our beloved clients to get extended capabilities to grow their businesses faster and with enriched digital experiences,” asserts Pedro.


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Also Read: The Top 10 Next-Gen Marketing & Advertising Agencies of 2023

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