In the modern technology-driven world both the businesses and the customers have a keen understanding of the role of ‘Digital Presence’ in brand marketing. It has now become a key aspect of the marketing strategies of major companies. The digital presence of a company is the digital influence created by the website, social media profiles, and the content communicated by the brand through any digital medium. It also includes content that the company does not control like online reviews and ratings. A strong and positive digital presence can stimulate growth and enhance brand value.
Digital Marketing is an effective method that can positively influence and manage the reputation of a brand or a person. WebiMax is an organization that creates and manages the reputation of brands with its unique set of solutions and customer support. The company was founded in 2008 and quickly became one of the leading search engine optimization firms in the world. WebiMax offers a full-service digital marketing experience, it represents the strength and integrity of the brand through all facets.
Webimax was founded by serial entrepreneur Kenneth Wisnefski. With hard work and dedication, he ensures that the company remains the leader of the industry. Kenneth is a celebrated and recognized individual of the industry, he has been repeatedly awarded prestigious awards for his success with WebiMax. Kenneth also developed two small business startups, Vendorseek and ImpactDirect in 2001 and 2005 respectively.
“One of our key strengths is our ability to adapt in real-time,” says Kenneth (Founder and CEO of WebiMax).
Leader of the Industry
Many large-scale production businesses have in-house digital marketing teams, but small and medium-scale businesses are usually dependent on outsourcing. Reputation plays an important role in the growth of a company. Digital marketing firms aid their client’s growth by strategically meeting the needs of the evolving industries. WebiMax has been in the business for 13 years, and it has sustained success by maintaining a flexible approach. The company changes its plan of action according to industry trends. Over the years the company has earned a reputation as a leader of various services including,
- Search Engine Optimization (SEO)
WebiMax’s SEO services have received numerous awards and accolades. The company understands the role of this tool in digital marketing. It achieves its client’s goals by using in-house software and proven strategies to achieve better and faster results.
- Lead Generation
The company specializes in custom lead generation campaigns that deliver exclusive leads in real-time. This service can be customized according to the client’s requirements. WebiMax’s lead generation service achieves goals by using demand generation, landing page creation, conversion rate optimization, pay-per-click advertising, ROI reporting, and analysis, lead nurturing, lead scoring, CRM integration, text marketing, and more.
- Reputation Management
The company has received multiple awards for its exceptional reputation management services over the years. In 2019 WebiMax was voted as ‘the best reputation management service’ by business.com. Its reputation monitoring tool ensures a spotless reputation.
- Online Public Relations
WebiMax has the technical knowledge and professional relationships to improve the online visibility of its clients through online PR marketing. The company utilizes over 1,000 media, to increase the reach, build awareness and reach the targeted audience.
- Local Marketing
Effective local marketing involves numerous components that require seamless, simultaneous implementation. WebiMax has the experience to maximize local visibility online through local SEO, “Google My Business” optimization, and local advertising.
- Web Designing
WebiMax’s web design team consists of experienced, in-house designers and developers with expertise in WordPress, Magento, HubSpot, Joomla & more. The company has launched over 500 successful web design projects and is working on several new ones now. Every website built by WebiMax is optimized to rank high on Google and convert visitors to clients.
- Social Media Marketing
The company is a leader in social media marketing, as it devises cost-effective strategies and engaging content according to client requirements.
Reputation Management: A Systematic Approach
Reputation management is a competitive field of business as the landscape of digital marketing keeps evolving constantly. WebiMax has a team of talented individuals, who adapt to the pace of this rapidly changing industry with ease. The company offers the best solutions to clients to meet their reputation management needs
WebiMax works in 30-day windows, the team schedules out a plan for the entire month which is created from the data collected during the previous month. The company has a devised a systematic approach for its reputation management services. This approach includes 3 methods namely, Removal, Suppression, and Monitoring.
WebiMax’s outreach team works directly with offending sites to share proof of misinformation and get the negative content removed from the Internet. The company works to not only amplify the existing positive content in the search engine results but also to help create new pieces of content that will resonate within the search engine rankings. All of these efforts help suppress negative or neutral online content. WebiMax sets up online monitoring to ensure their clients are alerted anytime their name or brand is mentioned online. By collecting data in real-time, the company adjusts its strategies to combat the most recent piece of damaging content.
From 2020 to 2021
The COVID-19 pandemic disrupted the operations of many companies throughout the digital marketing industry. WebiMax emerged as a company that tackled the challenges of 2020 with ease. The strong efforts made by the employees helped the company survive through a difficult time. The team sustained the usual growth for the clients and achieved the set goals.
“The pandemic has only increased the need for reputation management as people are at home and doing the majority of their research via their smartphones or tablets,” says Kenneth.
In 2021 as the world shifts towards a ‘new normal,’ the companies and individuals are shifting from a survival mentality to a growth and development perspective. More organizations are investing in the advertising, media, and communications industries. WebiMax is set to understanding the market trends of the future, with a flexible approach for a successful future in the reputation management industry.
Also Read: The 10 Reputation Management Companies, 2023