Today’s customers have high expectations when it comes to their card payments. They are especially interested in instant access to their credit and debit card accounts. In this environment, it is incumbent on credit unions to offer the latest card technology or face losing their members to more progressive competitors. In support of credit union across the United States, Member Access Processing (MAP) is offering credit unions industry-leading, state-of-the-art card processing solutions at a price-point unrivaled by its competitors, resulting in the industry’s highest client retention rate. MAP’s state-of-the-art payment solutions provide its client credit unions the exclusive opportunity to leverage the technology, security, and service of Visa for their members.
Ensuring Unmatched Customer Service
Started 1998 as a subsidiary of the Washington Credit Union League, MAP began with a single purpose of providing Debit Card Processing and ATM Driving Services to the League’s credit union members. Then in 2018, the name Member Access Pacific was changed to Member Access Processing and today, it is owned by six west coast credit unions. The company’s primary business is to provide Visa Credit, Debit, and ATM card processing services to credit unions. With MAP as their preferred partner, a credit union can match the card offerings of larger banks, but far exceed their member service levels. It also gives each credit union a dedicated account representative who delivers unmatched customer service.
Furthermore, through its customizable, single-point technology systems, credit unions can reach the ultimate of cardholder usage, loyalty, and program efficiency within the first year. MAP also offers unparalleled security and fraud protection to clients which allows them to outperform their bank and credit union competitors. MAP’s clients have been first-in-the-nation adopters of EMV, card controls, transaction alerts, on-demand card manufacturing and they continue to innovate with virtual payments, digital issuance, and contactless payments.
Delivering Comprehensive Card-Processing Services
As the nation’s only aggregator of the Visa Debit Processing Service platform for credit unions, MAP is leveraging its one-of-a-kind partnership with Visa to provide its clients the reliability, security, and service that no other provider can offer. It is offering a complete portfolio of services expected of vendors in the card processing market. Its technology partner, Visa DPS, supports debit, credit, and ATM portfolio processing with a staff of more than 1,000 industry experts from all areas of EFT processing including debit card and credit card processing, ATM terminal driving, network gateway processing, web-based technology, and mobile commerce.
MAP also offers award-winning, comprehensive risk management services to safeguard clients against payment fraud. Through regular consultation with clients, MAP develops a comprehensive understanding of their risk tolerance and provides the solutions that best fit their needs, ranging from on-behalf-of services to the management of fraud rules.
MAP Unique Quality
As a trusted partner and expert, MAP meets quarterly with every client credit unions to assist them in so management and growth their payment portfolios. Today, as one of Visa DPS’s largest clients, the company leverages its market relationships to help clients fulfill their members’ and institution’s needs in three main ways: Unparalleled Service, Non-Interest Income Focus, MAP is an Aggregator. These three keyways ensure that credit union members feel safe when they use its products while helping client financial institutions reach their potential no matter their asset size or goals.
Building Customer Success Team
Customer satisfaction is one of the factors that contribute to the success (or failure) of a business. So, having a good team that is always ready to provide assistance to clients helps organizations retention their client-base. Likewise, MAP is steered by a management team focused on providing superior client service and training that is responsive, accurate, and consistent. Because of this, the company is focused on creating the optimum user experience and service delivery that meets the client’s needs across several dimensions – what they need, when they need it, where they need it, and how they need it. Now, it employs 27 full-time employees to fulfill the sales, implementation, billing, administration, and client service needs of the credit unions it serves.
A Veteran Leader Behind MAP’s Bright Future
Cyndie Martini (President and CEO) has been managing and leading MAP since its inception. She spearheaded MAP’s entry into the credit union card and ATM processing arena – the first and only credit union League (Washington CU League) nationally to resell Visa Debit Processing Services (DPS) as a “collectively” priced card processing solution. In addition to her expertise in the area of card and ATM services and portfolio consulting, Cyndie has over 30 years of marketing, sales, strategic planning, advertising, and card technology experience and is recognized as an expert in the field of card and network systems. She has managed and directed successful credit union card and ATM portfolios, marketing programs and business strategies for over 25 years. As a respected professional in the credit union industry, the veteran leader continues to develop significant relationships at all levels of the financial services community.
As the CEO of leading payment processing, Cyndie has set three key priorities for 2020. This includes: First, MAP will provide a multi-year investment in support of open banking and other payment solutions. Second, it will continue to make investments in staff training and company culture as a means to better serve its clients. Third, the company will continue investments in data analytics capabilities and services to clients. By completing the set goals, the MAP will be providing industry-leading products and services to credit unions.
