The software development industry has emerged as one of the major anchors of economic development in the 21st century. The rise of various technologies in the market has resulted in the demand for agile entrepreneurs and leaders to leverage the available benefits and opportunities. Entrepreneurs need to be creative, risk-takers, and optimistic. Moreover, due to digitalization and the advent of new technologies, it is equally important to stay ahead of the game and be flexible to make changes at any given moment.
Jeremy Ostermiller (CEO and Co-Founder of Edison Interactive) has been an entrepreneur since he was 13. From selling rollerblades as a teen to establishing one of the most notable programmatic advertising platforms in the world, Jeremy has comprehended a humbling journey of entrepreneurship. He looks forward to continuing to create things which can cast a difference in the world.
In 2016, Jeremy co-founded Edison Interactive along with his partner Nick Staniz-Harper (CRO and Co-Founder). Edison provides connected mobility solutions for planes, trains, automobiles, and everything in between, and stands competitive in the landscape due to its end-to-end solutions.
Edison Interactive is profoundly committed to working hard and delivering to its commitments and aims to constantly evolve to redefine the meaning of digital experience. As a result, the company’s partners are highly benefitted from its unparalleled, innovative technology solutions that stand the test of time.
Edison holds a different approach towards software and builds IoT and Digital Out-of-Home (DOOH) solutions—personalizing the customer experience. Moreover, its B2B digital solutions span across multiple industries. The company deals across a plethora of areas, namely rideshares, fan engagement platforms, and digital signage, and others. It pairs custom technology with unparalleled content options to create long-lasting and memorable customer experiences.
Edison’s strengths in design, development and analytics provide solutions to enhance the customer experience with robust intelligent insights and opportunities to create ancillary revenue streams. Its core services include UI Design, Machine Learning, and AI, Product Design, Analytics, Monetization, and many more.
A Keen Leader
Jeremy possesses a keen ability to introduce strategy and vision to underserved markets. Moreover, he also steers success with launching companies into a media-driven world. Being at the helm of Edison, Jeremy is focused on expanding it into new verticals. For instance, he aims to cultivate partnerships with Fortune 500 companies across the globe.
Jeremy’s entrepreneurial mindset and experience have bestowed him with several recognitions by some of the most prestigious organizations such as Denver’s 40 Under 40 award. He was also named one of ColoradoBiz Magazine’s Most Influential People and the 2015 E&Y Entrepreneur Award® of the Year winner.
Embracing Latest Changes
During the peak period of the COVID-19 pandemic, several companies had to adapt to the latest modes of business operations. However, Edison was unaffected by the negativity of the pandemic due to its existing work environment. The company was prepared to embrace the latest changes.
Edison provided the following opportunities to its employees:
- Flexible work hours;
- ability to work from home;
- Unlimited PTO; and
- Use of messaging apps and video conferencing platforms for better communications
Thriving Amidst Challenges
The demand for connected mobility solutions has increased over time. During the pandemic, there was a slight downturn in the industry, however, Edison Interactive persevered. The company developed new advertising opportunities for its Fortune 500 partners to connect with customers on Shark Experience presented by Verizon. The platform is changing the game of golf with its connectivity and content.
Moreover, Edison increased its revenue by 110% in 2020 and grew its headcount by 30%. Further remarking on the accomplishments, Jeremy states, “We didn’t mandate layoffs or furloughs the past 18 months. We’re all proud of all our employees for their tenacious and positive attitude during this challenging time.”
Comprehending Budding Opportunities
Jeremy asserts that leadership styles have undergone certain changes over the past decade, pivoted by factors such as generational gap and technology. The present leadership style is more collaborative and people-oriented.
He further adds that employees are provided more autonomy and are able to work as intrapreneurs. This facilitates various beneficial factors such as the freedom to experiment and be creative. Moreover, they tend to collaborate on projects as well as the potential growth within a company. Concerning the current fiasco of leadership in the marketplace, Jeremy states that Edison Interactive promotes intrapreneurship and innovation.
A Pioneering Future
Edison is currently focused on pioneering as the world’s premier provider for connected mobility solutions with IoT and Digital-Out-of-Home technology. Envisioning a radiant future for Edison, Jeremy remarks that companies are able to connect with customers in a more meaningful way which enhances the overall customer experience. The end-to-end solution paired with world-class connectivity with Verizon will continue to be a game-changer in the industry.
Passing on the Legacy of Entrepreneurship
As a prudent entrepreneur, Jeremy suggests learning about the market and conducting deep competitive analysis. “You want to create something that is different while fulfilling the needs of your customers,” he mentions. He believes that one might never experience failure if one does not attempt at doing things.
The digital ecosystem is the powerhouse of rigid learning experiences and endless possibilities for software development. Numerous solutions can be created using abundant resources to solve many challenges in the current ever-changing world. Jeremy further mentions, “If you’re willing to take risks, welcome to the journey and road to success.”
Moreover, Jeremy highly regards his ability to inspire and be inspired by others. He has a strong affinity for self-improvement podcasts as they inspire and motivate him during challenging times. He recommends few inspiring podcasts such as Design your Dream Life and The Marie Forleo Podcast, from his playlist.