Look around today. Financial services are scrambling to keep up with what people actually want. But here’s the problem…
Most finance companies can’t explain what the hell they actually do. Their clients are confused. Frustrated. And ready to walk away. That’s exactly why fintech explainer videos are taking over.
These videos do something powerful. They take complicated financial mumbo-jumbo and turn it into crystal-clear explanations that anyone can understand. Think about it. How many times have you watched a financial video and felt more confused than when you started? Probably too many to count.
But fintech explainer videos work differently. Professional video production teams like Zelios use simple voiceovers, eye-catching visuals, and strategic text to break down the most complex ideas into bite-sized pieces. The result? Your clients finally “get it.” And when people understand what you’re offering, they’re ready to buy.
Fintech Explainer Videos Clarified
Fintech explainer videos are small short videos that explain the integration of the world of finance and technology in simpler terms. They could be animated or use real people. Most are between 30 seconds and 3 minutes long. Length doesn’t matter, though, what matters is how they talk to your audience. These videos skip all the confusing finance talk. Instead, they tell simple stories anyone can follow. Your grandmother could even watch one and understand exactly what you offer.
Here’s why it matters to you – Have you ever tried to explain your financial service to someone and seen their eyes glaze over? Of course, you have. We have all experienced that just before letting out some steam.
These videos solve that problem. They will explain for you using the friendly visuals along with plain English. Your clients now get what you do. And when people make sense of your service, they are much more likely to make use of it. That is the real advantage here. Those videos link you to the average person who just wants straight answers concerning money.
The Purpose of Fintech Videos
- Making Complicated Ideas Simple and Easy
Fintech is merging the entire financial thing with the entire computer thing.
The thing is, most people do get lost when you begin throwing those fancy words like algorithm at them.
You try it with your neighbor: Just say, “algorithm” and then watch the look on his face when you say “tokenization” or “buy now, pay later,” before you get the same blank stare.
People walk away when they don’t understand what they’re selling. That’s how much sales you’re losing every single day.
This is where explainer videos fill the gap.
They will take such a complicated idea and translate it into some simple story, no fancy words. Just great pictures and easy explanation.
So think about it like this. You want to explain to the public how they can send money with your application. You could probably talk about blockchain technology for about twenty minutes. Your customer would get a glaze over their eyes. They stop listening. Or a simple cartoon would suffice: Two subjects. One sends money. The other gets it instantly. Done.
Similar idea but way clearer. That’s what these videos do; they take the toughest stuff and make it seem so easy that your customers will fully understand what it is that you offer.
And that when people understand something, they desire to buy it..
- Helping Users Learn
If New customers walk in knowing nothing about your financial product. Zero. Zilch.
They’re confused. Maybe even scared. Money stuff does that to people.
Explainer videos become their teacher. These videos show them exactly what your service does and how it helps their life get better.
Now they feel confident. They understand what they’re getting into. So they sign up. And they make better money decisions because you taught them how.
- Increasing User Engagement and Conversion
Here’s a number that’ll wake you up. Wyzowl found that 87% of people say videos convince them to buy things.
Videos just work better than everything else. Social media loves them. The algorithms push video content harder than boring text posts.
And think about your own habits. Would you rather watch a two-minute video or read three paragraphs of text?
Exactly. Your customers feel the same way.
They’ll watch your video. They won’t read your long explanation. It’s that simple.
Types of Fintech Explainer Videos
- Product Demo Videos
Feature layout and element discussions make up these videos. They take the customers step by step through what features they have so that they can explore products themselves without confusing or losing them. A great example is a bank application that uses a demo video to showcase its very design, helpful services, and then entire step-by-step guidance on how one can go using that application.
- How It Works Videos
These videos are the most explanatory means for newly launched or complex services. For example, an AI application that gives hints to save can show customers how they can discover unused subscriptions and improve their savings.
- Educational or Thought Leadership Videos
Rare use of these videos made it more powerful. Most of the fin-tech companies use explainer type videos to spread awareness regarding how they visualize the world. Such as: how inflation may affect their income and wallet or the definition of cryptocurrency.
- Customer Journey Videos
These videos are made up of characters or real-time customers that show how a product can help or service can be used to solve a problem. For example, a video can tell a story of a freelancer who uses an invoice application to manage their income better.
What Makes A Great Fintech Explainer Video?
- Using a Simple and Clear Language
Complex or fancy financial wording may put off potential customers. If your target audience does not understand the service or product being offered, they might lose interest very quickly. Hence simply put, the best fintech explainer videos use plain, friendly language that is easy to follow and sounds like a conversation with a friend. When very technical or difficult-to-comprehend words are used, they are usually accompanied by visuals to explain further.
- Strong visuals and storytelling.
Good visuals are there to clarify the message and convey it better. For example, if one sees a lock icon, it conveys security; graphs mean growth. These visuals contextualize those things in a way that people can see and understand what you are trying to convey.
- Short and Focused Message
A lot of people have very short attention spans, and one must remember this when introducing a new product or service. Thus, the soul of a good explainer video is to stick to one main idea, ensuring that the whole video is short and ends with a call to action or next steps, such as signing up or downloading an app.
- Made for the Right Audience
When you’re making a video, step back and think about who you’re making the video for- So know your target audience. Are they GenZs or millennials, or are they someone new to the whole finance situation? Are they simply some small business owners needing help with their payments? Thus, knowing the audience helps you.
Conclusion
Trust is paramount in the fintech space. They will never give you money if they don’t trust you.
Now, this is how you build that trust: you clarify what you do. Video explains this very accurately. It simplifies your complicated service into crystal clear terms. When they understand what you’re offering, they’ll start trusting you.
The fintech world keeps getting bigger. More competition every day. Clear communication is no longer just a bonus. It’s a must for survival. You know how it goes: someone comes to your site and can’t figure out what you really do. So they leave in 30 seconds: gone forever.
Also Read: IB Business Fundamentals in Fintech
