If you have a product-based business, Amazon is the best platform to connect with your target audience and drive sales. However, the marketplace is extremely competitive. So, you can’t just list your product and hope for the best.
You must focus on listing optimization, marketing, advertisement, inventory management, and analyzing customer behavior.
If you’re not a pro, you should seek account management professionals. However, the greatest challenge is identifying when you should seek them. So, check out these glaring signs that show it’s high time you should outsource account management!
1. Your Amazon Sales Are All-Time Low
You’ve been selling on Amazon for quite some time, and sales were steady initially. However, did you notice a drastic fall in sales recently?
Check your Amazon seller metrics, such as sales revenue, number of units sold, and conversion rate.
If you notice stagnated or declining sales, that’s a red flag of something being seriously wrong. It might be an issue with the product, pricing, competition, or the visibility of your listing.
If you tried to fix all of them but nothing seems to work, that’s a major sign you need expert help from Amazon account management services.
They will assess all sales information and recognize the concerns faster than ever. They can adjust your pricing and listing strategies accordingly to enhance your sales and overcome the slump.
2. Inventory Management Is Too Difficult
Effective inventory management is the secret behind the success on Amazon. However, if you’re not careful enough or struggle with demand forecasts, this can impact your business significantly.
For instance, if you often have excess stocks, it can consume invaluable storage space and make you shell out more storage charges. On the other hand, if you often run out of stock, you lose sales opportunities, impact seller metrics, or even damage your reputation.
Professional help is important especially if you have trouble finding the appropriate inventory levels and help you stock up. This prevents long-term large storage fees and other expenses and ensures customer satisfaction.
3. You’re Too Short On Time To Do Anything
Running an Amazon business is quite demanding. As the business grows, you need to dedicate more time to it. From listing management to responding to customers’ queries to inventory management, it can take your entire day.
Another glaring sign you need to seek expert account management is that you’re too burdened with these tasks.
These basic tasks are taking so much time that you can’t work on long-term strategies or even focus on your personal life. On some days, you feel that there isn’t even enough time to complete these tasks.
In this case, you can outsource your tasks to an Amazon account management agency and free more of your time. This will help you focus on more important areas, such as product development and marketing, and even focus on family time.
4. Your Competitors Are Overpowering You
Whenever someone needs to buy anything, they check Amazon which highlights that it is the hub of almost all products! Needless to say, a lot of your competitors are also present on this platform.
Your product may be groundbreaking, but if you can’t make it stand out from the crowd, you won’t be able to make good profits.
In such cases, you may feel confused about where you might have gone wrong. You may consider a complete rebranding to start from scratch, but that’s not necessary.
With the assistance of Amazon account management services, you will be able to turn the tables around in no time. They will help craft captivating product listings and ad campaigns to attract a loyal customer base.
5. Your Amazon PPC Campaigns Aren’t Working
Amazon pay-per-click (PPC) advertisement campaigns are one of the most significant ways of boosting sales and driving traffic.
However, are you frustrated with your campaigns? No matter how much you invest in ads, do you hardly get enough return on investment (ROI)? The average Amazon PPC conversion rate is 9.72%. Can you not reach that either?
If yes, that’s another sign you need account management services. And don’t feel low about it because Amazon PPC campaigns have changed drastically in the past few years, and it’s difficult to understand how it works.
Initially, any amateur could make it work for themselves. However, now, even experienced sellers struggle with it.
That’s where an account management agency can help you. They’re updated with the latest changes in their campaigns and have gained significant expertise in how these ads work.
They can help devise effective targeted ad campaigns that reach your target audience, optimize ad placements and bids, and offer ongoing analysis and management for campaigns. These drive sales and enhance your ROI with time.
6. You’ve Faced Account Suspensions or Policy Violations
Being one of the most popular e-commerce websites of all time, Amazon has several strict policies to ensure proper platform functioning and great customer experience.
If you’re new to Amazon and aren’t well-versed in the policies, chances are you’ve violated a few minor policies here and there.
However, if you’ve experienced repetitive violations that have led to warnings and account suspensions, you clearly need professional guidance.
If you’re not aware, the most common violations are inaccurate product descriptions, poor customer service, and late shipping.
Account management services can help you avoid such pitfalls. They’re well aware of all the guidelines and regulations that help them effectively monitor account health and resolve issues early on. This will protect your account from further suspensions and penalties.
7. Your Product Rankings Are Low
If your product hardly or doesn’t show up on the first page of Amazon’s search page, it can be a huge hurdle for your sales. Customers won’t scroll down much, let alone check the next page.
Poor visibility of your products can be due to improper keyword optimization and other factors.
An Amazon listing optimization agency can boost your visibility by using the right keywords, enhancing product descriptions, adding high-quality product images, and following better strategies to boost conversion rates and get more reviews. Together, these can enhance your visibility effortlessly.
Conclusion
The right Amazon account management services can make running your business easy peasy. So, research your options, partner with a reliable company immediately, and let your business thrive in this crowded market!
Also Read: How to get Amazon Reviews to Generate More Sales – Fast and Effectively
