DJUBO: India’s first 360 degree Cloud ERP for hotels


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The importance of 21st century’s hospitality industry has largely increased as people have started looking for creating richer lives by moving away from the materialistic aspirations to soul searching and mindfulness. Describing his perception of the modern travel and hospitality industry, Tarun Gulati, Co-founder of DJUBO asserts, “I personally believe that the global population is probably going to be travelling less for business and more for leisure and collecting experiences. Travel will not be done as an essential work requirement because the internet will keep bringing teams and business partners closer. Travel will be more spiritual and inspirational and moving away from dense business cities towards smaller and lesser known destinations as access to remote areas opens up with better airline connectivity.”

Today, the hospitality industry has become a core enabler of leisure traveller in place of an enabler of business travel alone. Instead of being a three department industry which limits itself to front-desk, housekeeping and food & beverages, the modern travel and hospitality industry is slowly turning into a more expertise led industry, focussing on experience, personalization and innovation.

DJUBO is one of the leading, all-in-one, new age hotel tech company which aims to empower every small hotelier with capabilities over assistance in operation and distribution of property at the same standard as any 5 star property at a very low cost. DJUBO targets this by fusing high end intelligence and distribution technology with easy-to-use property management capabilities through cloud based software, accessible via any smart phone or tablet from anywhere in the world. Additionally, DJUBO is also the only cloud based fully integrated hotel tech software which customers can utilize to solve property management, distribution, revenue management and intelligence solutions on a single interface.

Listed as one of top 50 start-ups in India by Nass com Emerge 50, DJUBO is backed by the world’s biggest technology investor N aspers and India’s biggest Online Travel Agent – Make my trip as its investor.

Visionary & Change-savvy Team of Co-founders behind DJUBO

Tarun Gulati and Sankalp Goel are the Co-Founders of DJUBO. Both Tarun & Sankalp have known each other since their schooling days along with a similar family business background in hospitality. Later, Sankalp went on top ursue a degree in Computer Science from IMT Ghaziabad, while Tarun completed his MBA from IIM Bangalore.

After getting 6 years of experience in private equity career, Tarun decided to call it quits and start afresh. In 2011,he took over the family property to turn it around and soon realized the dearth of hotel tech products meant for small hotels were limited to not just India but on an international level as well. There were scraps of software meant for hotelier’s troubleshooting, but a huge void for integrated solutions offering operations, distribution and intelligence in the same software. After candidly identifying the existing gap in the travel and hospitality industry, Tarun and Sankalp embarked on the mission of establishing DJUBO.

Currently, Tarun looks after the sales and marketing division at DJUBO, along with jointly looking after the product roadmap.

Outstanding Range of Solutions

DJUBO manages, controls and enhances online sales and guest experience for hotels using following applications.

  • Operations: For better sales operations and guest experiences, DJUBO offers property management system, central reservation system as well as reporting and analytics.
  • Distribution: In order to maintain inventory & price parity across channels, expertise are provided through hotel channel managers, direct booking engines and metasearch advertising for hotels.
  • Intelligence: Data guides for making correct business decisions are presented by using online reputation management, hotel rate shopper and intelligent revenue manager.

Incorporation of Advanced Technology in DJUBO’s Ecosystem

As smaller destinations, smaller properties and small entrepreneurs are entering the hospitality industry, the requirement for new age hotel tech requirements are rising at an extremely fast pace globally. The small businesses do not have the capital to invest in heavy hardware or expensive software. Their operational needs are basic but their revenue needs are already evolved because most of their business is online. DJUBO caters to this exact audience by providing unique offerings which are fully integrated in terms of functionality, yet extremely simple to use for small hoteliers.

Serving the Cherished the Clientele Base

DJUBO always thinks from the perspective of a small hotelier. All its product developments are built keeping in mind the necessities of a small hotelier and ease of use of its staff members so much so that its entire feature roadmap is now governed by client requirements.

Currently, the leading high tech company has 2300 plus hotel clients across 30 countries. Many international and Indian hotel chains use its solutions to varying degrees, in addition to an increased client base as well as rapid launch of new applications in the market every few months, keep in gits product mix stronger and its differentiation more obvious.

In the coming future, DJUBO plans to grow from 30 countries to 100+ countries with 50% of its clients outside India.

Glue that Holds DJUBO Together

Tarun credits his client’s feedback and the difference that DJUBO has made in their businesses in terms of increased revenue and reduced costs for uplifting them during tough times. Also, DJUBO team’s undying attitude and ability to wage through any storm is something that keeps the decision makers mindset together.

Tarun’s Key Message to the Potential Customers

“We would like to tell our target customers that we are going to continue getting stronger as a product and making it tougher for our competitors to survive in the market. Therefore, hotels that are not using us should reach out to us and get a demo done sooner rather than later and start adopting a system which is future proof.”

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