Adobe announced to enhance its Advertising Cloud in the Adobe Summit. It includes the additions of the Adobe Advertising Cloud as a part of the Adobe Experience Cloud. This announcement follows Adobe and Microsoft announcing partnership expansion into the Chinese technology market.
Adobe Advertising Cloud is the first end-to-end independent platform. It will be used for managing advertising across traditional TV and new-age digital formats; by focusing on brand safety, improving transparency and giving full advantage of the Adobe Creative Cloud and the Adobe Experience Cloud. This platform will enable advertisers to gain control over their global advertising and achieve their business objectives.
Making the advertising design easy for the brands
Adobe significantly expands its Dynamic Creative Optimization (DCO) by giving marketers control over basic design elements—including advertising copy and assets used in display ads—to allow for the rapid roll-out of new messaging and design without the painful and expensive steps of re-trafficking or starting the design process over from scratch.
Adobe’s Advertising Cloud now includes features powered by Adobe Sensei, the company’s advanced AI and machine learning framework, to optimize the relevance and performance of search, display and video ads across all screens.
Justin Merickel, VP of media optimization, Adobe said that designers would hopefully appreciate the lift more than they were fear of losing their jobs to software. Designers now can enjoy original creative concept. They hate the production around digital advertising banners and the many different sizes and iterations they had to produce for those banners . The market is asking for stronger velocity and quick returns, it is not the job of the designer to do all this production work.
Keith Eadie Vice President and General Manager of Adobe Advertising Cloud, said that they are tearing the walls between creative, data and media. As many marketers are still struggling to deliver relevant advertising messages to their customers. They are making it easy for marketers to deliver well-designed, personalized advertising to their consumers who were ignoring those ads.