Genesis ranked in the top automotive brand’s list by Consumer Reports and again topped in JD Power’s Initial Quality overview in June. Industry specialists AutoPacific also ranked Genesis on top in vehicle satisfaction.
Genesis is a young and still less known sedan car brand, with an entangled history, that is as of now going through a period of gigantic change.
The new upscale model from Korean carmaker Hyundai will soon reveal its broadly adulated 2019 medium sized G70 car. The sedan car, which begins at around $32,000, is contending straight with other sedan car models, including the Mercedes C class or BMW 3 series.
The G70 is the first car, developed entirely by the separate Genesis group within Hyundai.
Erwin Raphael, General Manager of Genesis North America said that, within a month, Genesis will begin unveiling its new network of standalone dealerships without Hyundai. He also stated that the company is not concerned about their sales at all; this is a process (standalone dealership) they have to go through to build a stronger foundation for Genesis.
Focus on brand awareness across world
Raphael said that lack of awareness is the brand’s biggest challenge, but it does not make sense to focus on building brand awareness as it was going through the transition with its dealership network. He also stated that, even their own data have shown that, just up to 6 percent of shoppers are aware of the brand.
Genesis had wanted about 100 separate stores to separate from the brand Hyundai. However, it stuck in the long dispute with many in the network of 840 Hyundai merchants over the U.S, which in turn affected the sales of Genesis vehicles.
At last, it seems to have touched base at an answer. Each merchant presently can pick between changing over to selling Genesis, otherwise, they need to construct a different store