The deal will expand the business reach
SAP and SingEx Holdings signed an agreement on global finance to expand S/4HANA Cloud in Southeast Asia, China, India, and the UK. The new agreement with SAP will allow SingEx to form an adaptable and scalable global finance system which will provide support to different market needs across the globe.
SingEx operates under Temasek Holdings which is one of the largest investment holding companies of Singapore. SingEx manages four organizational to serve integrated solutions in value management and consultancy, exhibition and conference organizing services and international exhibition related ventures.
Rizwan Hazarika, Chief Officer of Digital and Technology, SingEx said, “Through this collaboration, SingEx is currently developing a long term digital roadmap that includes the extension of services and integration with our ecosystem of front-end sales, marketing, and fulfillment systems. SingEx is also exploring solutions for food and beverage, data management, analytics, and warehousing solutions.”
The cloud services will support the market ecosystem
The broader plan to change will be supported by this new finance system backed by S/4HANA along with SAP Cloud Platform, SAP Analytics Cloud and Opentext Cloud. The SingEx will make swift development of more comprehensive planning models. The step will enhance knowledge and better decision making.
The adaptation of leading technologies and digital initiatives into the strategic process will keep helping organisation in choosing better options by the use of analytics and to bolster data governance and reporting.
The market of meetings, incentives, conventions and exhibitions set to reach 14 trillion US dollars by 2025, the share of in this huge surge supposed to touch 440 billion US dollars in the coming six years. The grab on to this huge opportunity SingEx has started a transformation process to improve efficiencies and come up with some new ideas to capture market.
Khor Chern Chuen, SAP Managing Director, Singapore said, “Technology has become a key differentiator in an increasingly competitive global MICE market. As a leader in this space, it may be critical for SingEx to harness technology to differentiate its offering so the company continues to stay ahead of the curve.