One of the biggest benefits of your business having an online presence is that you’re accessible 24/7 to people across the world. The personal care industry is projected to have one of the biggest online growths over the next 3 years. But you don’t want to overwhelm consumers by splashing your business all over the internet right away. So, here’s how to build your personal care business’ online presence in an organic way.
Get on social media
90% of businesses say that social media is an important part of their business. There are so many ways you can use social media to organically grow your online presence. Natural hair and makeup are big trends right now, so challenge consumers to post a ‘Dare to Bare’ image of themselves. Make sure your staff gets involved too as consumers love to feel connected to brands. This type of campaign is an effective way at getting your campaign and business name spread across multiple social media platforms. Make sure you use trending hashtags in as many of your posts as possible, but always check that they’re relevant to your business and are used in a professional way.
Utilize your website
71% of small businesses currently have a website, according to PR Newswire. If you’re one of the ones that don’t yet have one, the first thing you must do is get one. Once your site is up and running it’s important to keep it updated and to post regular content. As a general rule, between 1 and 4 new posts per week is ideal for driving traffic to your website and getting your personal care brand noticed naturally. Make sure you stay on top of the latest personal care trends and product content relevant to them as this will push you up Google’s search results. You’ll also need to get your website to rank well on Google. Just 10% of people click past the first page of search results. Search Engine Optimization (SEO) involves honing in on keywords, using title tags, optimizing your meta description, and including links to respectable resources, as well as internal links back to your own content. SEO should always be considered when producing content as it’s a surefire way to get noticed.
Offer interactive content
81% of marketers say that interactive content is better at grabbing people’s attention than static content. 43% of consumers say they prefer interactive content to videos, so it’s certainly a good way to naturally build your online presence. Personal care is such an interesting topic and there are so many ways to get people involved. For example, if you’re planning on launching a new fragrance of body wash, set up a poll that allows consumers to choose their preferred fragrance. You can also offer fun content with a quiz that reveals the best hair product based on the respondent’s answers.
The personal care industry is one of the fastest growing. To ensure yours thrives in this busy market, you must increase your online presence. And it’s typically best to do this in a natural way that appeals to and engages consumers.