Gig Economy Group, a Business Process Management Platform and LifeVantage Corporation, a pioneer in Nutrigenomics, today announced a strategic partnership to enable direct sales businesses and membership organizations to create and support a more informed and successful sales force and to significantly increase revenue by leveraging machine learning.
Transforming Sales through Artificial Intelligence
Machine learning and a unique approach to AI enables GEG to harness the power of human knowledge and experience to proactively surface and present the most appropriate content or action for each individual user in every situation that they face. GEG uses this technology to help address the uniquely human and personal challenges of on-boarding, building momentum and confidence, and moving successfully toward business goals. This value enables sales, service and marketing teams to work more effectively to grow their pipelines, collaborate more effectively, move deals through the sales process faster, and increase win rates.
CEO of LifeVantage, Darren Jensen said that the GEG platform has fundamentally changed their training and support for all LifeVantage consultants, providing confidence and increasing revenue for everyone. It has also provided them with unprecedented visibility into their business which allows them to pivot faster versus waiting for revenue numbers to indicate momentum shifts. Lastly, it has replaced three separate applications, therefore making everyone’s life simple and more efficient.
Co-founder, Chairman and CEO of Gig Economy Group, Dave Toole said that they are thrilled to be partnering with LifeVantage to enable GEG’s proprietary technology to deliver the right content to the customer at the right moment, with the right messaging to help their sales teams determine what to do next in the sales process to increase revenue generation. By determining which attributes will drive larger deal sizes, longer-term lifetime value and greater loyalty will change how LifeVantage assigns territories, prioritizes prospects and drives customer success management for its customers.