As the global wellness tourism market continues to grow at an unprecedented rate, the hospitality industry is facing increasing pressure to provide unique features and amenities that differentiate their hotels from the competition.
In fact, according to Grand View Research, wellness tourism is expected to reach USD 814.6 billion by 2030, growing at a compound annual growth rate (CAGR) of 12.42 percent.Â
To stand out in today’s competitive hotel market, offering standard amenities like a pool or bar is no longer enough. Instead, hotels must focus on providing unique experiences that cater to the individual needs and preferences of their guests.
In this article, we’ll take a deep dive into some of the most creative and innovative ideas for implementing unique features in your hotel business. Whether you’re a seasoned hotelier or just starting out in the industry, read on to discover the latest trends and best practices for creating a truly unique and engaging hotel experience that sets your property apart from the rest.
Digital Concierge Services
In today’s digital age, guests expect convenience and efficiency when it comes to their hotel experience. Offering digital concierge services such as mobile check-in and check-out, in-room dining orders, and personalized recommendations for local attractions can not only improve the guest experience but also streamline the check-in process for both guests and hotel staff.
According to Oracle Research, a staggering 73% of travelers are more likely to choose hotels that offer self-service technology. This highlights the growing importance of digital solutions in the hospitality industry, as guests look for ways to make their travel experience as seamless and stress-free as possible.
By implementing digital concierge services, hotels can provide guests with a personalized and efficient experience that meets their individual needs and preferences. From ordering room service through a mobile app to checking out via a digital kiosk, these services can help hotels save time and money while improving the guest experience and satisfaction.
Sustainable Amenities
As the global conversation on climate change and sustainability grows, hotel guests are becoming increasingly aware of their impact on the environment. In response, hotels are starting to prioritize sustainability in their operations, with many implementing eco-friendly practices and amenities to appeal to environmentally conscious travelers.
Providing sustainable amenities such as energy-efficient lighting, water-saving fixtures, and eco-friendly toiletries can differentiate your hotel from competitors and appeal to guests who value sustainability. Not only do these practices help to reduce the hotel’s environmental footprint, but they also show guests that the hotel is committed to responsible and sustainable practices.
In fact, 57% of travelers say they would feel more comfortable staying in an accommodation with a sustainable certification, according to Booking.com.
Casting Services
With the rise of over-the-top (OTT) video streaming services, it’s clear that people enjoy watching content on their own time, even when they’re on vacation. According to Statista, the number of users in the OTT Video segment is expected to amount to 4.22 billion users by 2027. As a result, hotel guests are increasingly looking for ways to access their favorite streaming services in their rooms.
However, recalling passwords and the fear of logging in to personal accounts on public devices can hamper the guest experience. This is where companies like Allbridge come in with their hotel casting solution.Â
Many guests prefer to watch their favorite shows and movies or listen to music directly on hotel TVs since cable-based technology has declined and wireless devices have increased in popularity.
In order to provide guests with a seamless viewing experience, hotels should consider implementing hotel casting solutions. By offering this service, hotels can improve the guest experience and differentiate themselves from competitors who do not offer such amenities.
This is especially important as a recent study found that 75% of Americans have two or more subscriptions to streaming services, highlighting the need for hotels to provide a convenient way for guests to access their content on the go.
Fitness and Wellness Amenities
As the trend towards healthy living continues to gain momentum, hotels are recognizing the importance of providing guests with fitness and wellness amenities. In fact, a recent survey found that the availability of sports facilities in hotels is increasingly appreciated by consumers who prefer to stay somewhere that supports their healthy lifestyle.
Offering fitness and wellness amenities such as yoga mats, in-room fitness equipment, or an on-site spa can attract guests who prioritize their health and wellness. These amenities not only provide a convenient way for guests to maintain their fitness routine while on the road but also create an opportunity for hotels to upsell premium services and packages.
In conclusion, implementing unique features and amenities can differentiate your hotel from competitors and provide a memorable guest experience. There are plenty of opportunities to create a truly unique guest experience that will keep guests coming back for more. So, start thinking outside the box and get creative with your hotel’s offerings.
Also read: Climber : Assisting Small Hotel Chains To Achieve & Exceed Revenue Targets
