In a world that is presently saturated with social media, it is virtually impossible not to come across aspects of influencer marketing as you scroll through various pages. This is why selecting the right influencer can make or break a marketing campaign, especially in a highly competitive sector like iGaming, where the margins for errors are so slim. For world-renowned brands like Vulkan Vegas, partnering with the perfect influencer is crucial to effectively engage with their target audience and stand out in a crowded market. There are so many innovative ways you can use online personalities for the betterment of your brand. You can use them to highlight your product or even your customer service. However, you must ensure you find just the right fit for you. If that seems like a tall order, we’re here to inform you it needn’t be. Take a seat, and let us walk through a thorough and effective process of selecting the right brand ambassador to take your market presence to the next level.
Create an Outline of the Goals for Your Marketing Campaign
Before you start looking for online personalities that will elevate your market presence, you must be clear on what exactly you are looking to accomplish. You can tap influencers to help accomplish several goals for your enterprise. This may include:
- Driving Up Your Sales Numbers: If implemented well, influencer marketing may generate significant conversions of leads into actual sales numbers. To generate these conversions, it is important that you pay close attention to the engagement rate generated by the online personalities you intend to select.
- Increasing brand awareness: If your goal is to get your label name out there, then you need to consider working with a public figure with a significant mass following. Gauging their social media followers numbers is a great way to start in your selection process.Â
- Increasing Your Follower Count: If you want to grow your following on social media, then it follows that you have to go for an influencer with a massive social media following, too.Â
Align Your Influencer Choice With Your Target Audience
While an online personality might align with the goals you have set aside for your marketing campaign, it is equally important that this influencer aligns with your target audience. A good way to go about this choice is to start by creating buying personas for your target audience. Think about the demographic of the population you are targeting. Think about their geographical location and their behavioral characteristic.s. Once this is aligned, match them with the goals that you set out to achieve at the start of your campaign. Once this is clear, go for the influencers that have the most sway with your target audience but are also aligned with your goals for the campaign.\
Choose the Type of Brand Ambassador You Want
Online personalities are divided into different groupings depending on the number of followers that they command. While there’s yet to be a consensus in the influencer world on the validity of these tiers, the main categories, according to many social influencer sites, are as follows:
- Mega Influencers: 1 million+ followers;
- Macro Influencers: 100,000 – 1 million followers;
- Micro-Influencers: 10,000 – 100,000 followers;
- Nano influencers: 10,000 followers or less.
Well, at face value, most people or brands will want to work with personalities with the most following because of the assumption that more followers equals more reach. That said, several key fundamental aspects need to be considered. Key of these considerations has to be one’s budget. The more followers a trendsetter has, the costlier they are likely to be. Once more, because an influencer has a million followers doesn’t necessarily mean he’ll lead you to more conversions than one with 100000 followers.
Ensure Their Content Aligns With Your Brand
As you look for the right personalities to enhance your market presence, also consider your brand qualities and virtues. Make sure that the person you choose aligns with the image you want to sell to your prospective customers. Double-check to ensure that the personality you are choosing posts the kind of content that you’d want associated with your brand.
Look for the Right Fit
Once you’re clear on the messaging you want to send out, your target audience, and your goals, it’s time to search for an influencer. Look for hashtags related to your industry or niche. Look through tagged posts that may pique your interest and are directly related to your niche. It may also help to see which influencers your competitors are working with and see if you can poach them. All in all, there are loads of options you can exploit.
It Doesn’t End With Your Choice
Once you’ve chosen your influencer, the real work begins. Set up a system to track various metrics to ascertain if your choice was the right one. Look into the engagement rate, the reach, impressions, views, and conversion rates. Most, if not all, social media platforms will provide avenues to help you track these metrics. Once you’ve developed solid relationships with the right influencers, you’ll automatically note a positive effect on your brand.
Also Read: The Rise of Influencer Marketing: How Businesses Can Collaborate with Social Media Influencers
