Partners to raise awareness of Esports in women
Lazarus Esports announce their partnership with SheIS. The joint venture will help raise awareness for women in sports and overall strengthen the SheIS Collective partnerships. Lazarus Esports women’s teams CS:GO and League of Legends will join the growing list of athlete ambassadors that make up the SheIS Collective that bring together leagues, organizations, athletes and business leaders to grow the awareness and support of women in sports.
Lazarus Esports, a division of Tiidal Gaming, is Canada’s first esports brand. Lazarus Esports represents over 40 pro-players across 10 countries with their teams ranking in the top 5 worldwide with titles including Fornite, Pubg, Guns of Boom, Brawlhalla, Madden and Forza. Lazarus Esports female players from CS:GO and League of Legends teams will be supporting the SheIS Challenge with personal videos to build awareness for SheIS. The relationship includes Lazarus Esports teams wearing limited edition co-branded apparel and SheIS partnership on all world events. The CS:GO team is ranked number three worldwide and is one of the most viewed esports titles globally.
Women in Esports
The new partnership sees the expansion of SheIS into esports, alongside Lazarus’ teams, as the evolution of a strong base of North American sports organizations and individuals to encourage growth in fan attendance and viewership. In a time when every industry is taking a hard look at how women are being treated in workplace, SheIS and the Collective are continuing to create new opportunities to elevate the support of women’s sports at all level.
Brenda Andress, Founder of SheIS stated, “We are extremely excited to expand our SheIS Collective into the esports world and to welcome our newest leaders to sit among the SheIS Collective, further cross-pollinating our efforts and embracing the power within our leagues and with their amazing athletes. By strengthening this group, we are showing the sports world that we are ready to up our game and showing everyone that we can have a positive impact on women’s sports.”