In this highly competitive era, you can’t just build good products and expect customers to show interest in them. You need to create awareness and excitement among potential customers by spreading the word about product launches.
If you’re looking for the best way to do that, this article will share the top options with you. So, let’s get started!
1. Flash it on your website
The most straightforward way to share news about product launches is using your website. Make it so that whenever anyone visits your website homepage, a reminder about your product launch will show up.
Add a unique page for the product and add all crucial information, including product features, images, and launch dates.
2. Seek the power of PR
If you want quick results, a fine way is to assign the task to reliable PR agencies in Dubai. Choose a PR company with lots of connections within the industry. This ensures they can secure media coverage about your product on relevant websites and blogs.
They must also have professional writers to curate the perfect press release along with the product features and benefits to influence people to try it out. On the other hand, if you want to write the press release, they must have experienced editors to finetune it in their own way.
Depending on your needs, you can also go for monthly PR campaigns within your locality or beyond.
3. Share the word on social media
You can leverage social media to promote product launches in different ways, such as:
a. Hold a contest
Social media contests are great ways to create buzz around your product. So, plan a contest where the new product will be the prize for the winner.
The winners will boast about the prize on social media and in their inner circle. This will make people more interested in your product.
Additionally, ask contestants to share the post about the contest on their story or wall and tag as many people as they can as a part of the contest. This will naturally spread the product launch news.
Share the word about the contest through the different channels mentioned above to ensure there are enough participants.
b. Create suspense through posts
Regularly post about the product launch, but don’t mention the product name immediately. Instead, mention what the product actually is and make your followers guess its product name. This will keep them hooked and encourage them to grow interested in the product.
c. Share educational content
You can also post content on how to use the product effectively so your potential buyers make the most of their money. This way, you’ll solve any prospective pain points even before they arise. Keep it educational, not promotional, so viewers find value in your content.
4. Throw incentives for pre-orders
Before the product launch, make customers look forward to it with pre-order schemes. For this, offer special perks to your customers for pre-ordering it. You can throw in a discount coupon or share a limited-time-only promo code for the discount.
Alternatively, you can pair it up with one of your bestsellers relevant to the new product. Offer it as a product bundle only for pre-orders.
5. Seek influencer promotion
Nowadays, customers believe in influencers the most before buying anything. In fact, a survey shows that 85% of their respondents found influencer marketing profitable.
So, collaborate with an influencer in your industry and let them help you out. This can be done in more than one way, such as:
a. Affiliate Programs
In this, an influencer will be transparent about advertising your product. They’ll promote your product on their social media account. The number of sales, conversions, or clicks helps them earn a commission.
b. Unboxing Videos
Unboxing videos are all the rage, so send a package to an influencer specializing in such videos. They will make a video right from the unboxing to each and every product application.
The viewers will get an idea about what to expect from the product and become more interested in buying it.
c. Product Reviews
Send your product to an influencer and ask them to review it and highlight the benefits of buying it over other alternatives. Their video will create hype among their followers, and most people will await the launch.
Conclusion
Instead of choosing any one of these strategies, use multiple strategies together and be assured of higher chances of getting attention in the marketplace!
Also Read: From Concept to Creation: A Guide to Launching Your Animation Business
