Marketers can now combine native ads with audience data for stronger retargeting
Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform, to enhance clients’ intelligent native advertising capabilities.
Netmining provides intelligent audience targeting, powered by data and shaped by the best analytical minds in the business. They believe consumers marketing should be driven by human insights using data as a tool, not the other way around. This approach creates a deeper understanding of your brand. With the challenge of fragmented consumer media habits, Netmining’s cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement.
This partnership will help advertisers connect with customers utilizing a content-driven approach, with native being the perfect next-generation enhancement to a marketer’s current display advertisements. Netmining will fully leverage advanced Native capabilities to increase holistic performance for its advertiser partners. Native advertising provides an improved user experience, is less disruptive, drives performance across advertiser objectives, and amplifies content marketing and distribution strategies.
With 70% of customers preferring native advertisements over more traditional methods, Netmining is at the forefront of delivering ads through intelligent audience targeting. By collaborating with Bidtellect, Netmining is now equipped with the ability to better connect advertisers with customers in an effective and intelligent way.
“Being able to leverage Bidtellect’s native intelligence is a perfect complement to our business here at Netmining,” said Dean Vegliante, President of Netmining. “Our clients are used to seeing strong results. Incorporating native advertising placements within our current audience cross-device solutions is a winning combination – one that leads to both increased engagement and conversions.”
“This partnership provides Netmining with a complete solution to drive performance for its advertiser partners across all environments to enhance their already strong Display and Video capabilities,” said Craig Aron, SVP Growth and Strategic Partnerships at Bidtellect. “As more and more brands harness the power of content to transform their digital marketing efforts, we are excited to extend our paradigm-shifting capabilities to Netmining.”