Mist and Shopper Media Group Partner to provide AI Services in Shopping Center

Mist and Shopper Media Group Partner to provide AI Services in Shopping Center

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Mist, the pioneer in self-learning networks powered by Artificial Intelligence (AI), announced that it has partnered with Shopper Media Group, Australia’s fastest-growing retail out-of-home (OOH) media business. Using Mist, Shopper Media Group will offer superior Wi-Fi, analytics and location-based services across the company’s portfolio of Australian shopping centers.

AI powered Wi-Fi, Analytics and Location Services in Shopping Centers

Mist currently provides market-leading Wi-Fi and location services using virtual Bluetooth Low Energy (BLE) technology to businesses across all industries worldwide, including over 30 of the Fortune 500 enterprises and the biggest retail players. Shopper Media Group is one of the first companies in Australia to deploy Mist technology, delivering on its mission to provide the best-in-class Wi-Fi solution and AI powered infrastructure to its national network of shopping centers.

CEO of Shopper Media Group, Ben Walker said that they are incredibly excited to be working with the leaders in Wi-Fi and location-aware analytics, Mist, as they share the same drive to create, innovate and provide service leadership using ground-breaking AI-driven technology. The Mist platform powers their market-leading analytical capabilities and Smartlite® panel content, delivering advanced insights and services never seen before in Australian shopping centers, including push notifications to shoppers using virtual BLE technology and real-time shopper tracking. Their  partnership will enhances the ecosystem between shoppers, advertisers and center owners & managers, providing centers with an unparalleled level of detail on consumer habits in-center.

Vice President of Marketing at Mist, Jeff Aaron recognizes that nowadays consumers expect fast, reliable, high-performing Wi-Fi service, with personalized location services, when visiting their local shopping center. By leveraging patented AI and virtual beacon technology, Mist finally makes this possible. They are excited to work with strategic partners like Shopper Media Group to bring this technology to the mass market and look forward to similar successes across the Australian market.



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