Getting traction on a new marketing campaign can be difficult, especially if you don’t know where to focus your energy. From San Diego billboards to social media trends, there are a lot of ways to grab your audience’s attention. Finding the right strategy means understanding your brand as well as the customers you want to attract. Here are six ways your marketing team can craft new tactics to help boost business throughout the year.
1. Visual Media
San Diego is one of the most colorful cities in America, and getting noticed is always a challenge. To make its mark, a business needs to stand out with large, bold advertising. That makes San Diego billboards the perfect locations to show off your brand! While many marketing groups feel static advertising is being replaced by digital media, commuters staring at signage during bumper-to-bumper traffic will definitely find value in your company’s roadside distractions.
Having a billboard as a marketing strategy means you’ve got access to a captive audience in strategic locations throughout the city. These building-sized signs are great for simple, product-driven ad campaigns, providing a great opportunity to build brand recognition. Digital billboards provide businesses with even more options, allowing you to include animation and dynamic colors to really manifest your message.
2. Securing SEO
With the internet only a thumb swipe away, companies need to make sure their virtual face is as presentable as their products and earnings reports. Search Engine Optimization, or SEO, means crafting content that allows your company to appear in searches more frequently, and can be implemented in a number of ways, such as:
- On-Page SEO: Using keywords, metadata, and search-friendly URLs on your home site to increase search rankings.
- Off-Page SEO: Backlinking to your page from others creates more value for your site, and includes guest blogs and off-page articles.
- Technical SEO: Overhauling the technical aspects of the website to make it more easily crawlable, speedy, and safe.
Like a billboard in San Diego, your website is the biggest signpost your company has on the internet. Having a web page and content optimized to respond to Google algorithms will help people find your brand in the sea of digital competition.
Long-form content is something many consumers crave, especially when it provides insight into their favorite products and services. Giving your customers special access to your brand will make them feel more involved, especially if it is in a format that they can consume on a regular basis. Using a regular podcast as a marketing tool is a great way to tap into an inquisitive audience anxious to learn more about your brand!
Because they are so versatile and a form of digital media, your podcast can be about any number of topics that will help build brand recognition. It is also a great way to work with influencers and local talent who can appear as special guests or sponsors. Podcasts also provide a lot of cross-media potential, allowing you to link other marketing campaigns currently in effect.
4. A Taste for Transit
While San Diego billboards are great for highway-bound commuters and trending on TikTok will get you noticed by teens, there are plenty of people just walking around the city that need to see your brand. Turning to transit ads is a great way to get passive signage some additional traction around town. Having your message taken everywhere will make sure it’s seen in a variety of locations.
5. Social Media
When it comes to reaching the younger generation, nothing beats social media. Leveraging the immense popularity of multiple platforms, marketing teams can get their message out and build brand awareness with the touch of a button. Some of the most effective social media applications include:
If run correctly, these strategies can work as both a marketing tool and a sales platform, creating a way to facilitate quick purchases through advertising and creating conversions instantly!
6. AI Advantage
While your marketing team might scoff at the concept of using AI to write advertising material, much of what these programs can do is indistinguishable from the real thing. An effective AI marketing campaign takes the laborious and monotonous workload that is common to most ad strategies and automates them, freeing up time for your staff to focus on more important tasks. While computer-written articles may not sit well with Google’s algorithm, bulk e-mails tailored to individual customers are something that only artificial intelligence can facilitate!
In the Market for Marketing
Formulating a new ad campaign means bringing something new to your prospective customers. Look into adding billboards in the San Diego area, updating and optimizing your web presence, and crafting an AI-driven social media campaign to infuse some new life into your marketing strategy. Making the right moves now will help your advertising be even more successful in the days ahead!