#LookUp campaign will appear across the brand’s social channels.
Acura has partnered with influencers across multiple social platforms to encourage people to look up from their daily lives and share their unique views and experiences using #LookUp. The campaign is inspired by the organic use of #LookUp, which boasts nearly four million posts on Instagram alone. Acura’s campaign features stunning photography of the dramatically redesigned 2019 Acura RDX interior. It comes with special focus on its expansive panoramic moonroof as the canvas for this visually-driven campaign. The Acura #LookUp campaign will appear across the brand’s social channels with emphasis on Pinterest and Instagram
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance. A commitment to evocative styling, high performance, and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.
2019 Acura RDX Marketing Campaign
For the #LookUp campaign, Acura recruited content creators to showcase the RDX in unexpected, visually dynamic ways. It also includes photography captured in a wide range of environments – from the forest to the city, from daybreak to a starry night, from the mountains to the desert. These influencers have created “How-To” guides and step-by-step tutorials meant to inspire each influencer’s individual fans and followers to explore the world through the lens of #LookUp.
The 2019 RDX #LookUp campaign was developed with Acura by Agency of Record, MullenLowe.
Launching now and continuing through the fall, the campaign’s content creators, including Bryan Castillo and Tiffany Nguyen will share their versions of what happens when they #Lookup on their Instagram and Facebook pages, including shots of the Acura RDX in a dramatic desert landscape and images of the vehicle going over the iconic Golden Gate Bridge. The collection of photography highlights what you see when you shoot out of RDX’s panoramic moonroof.