It is undeniable that the gaming industry has become a giant in its own right, becoming at par with the film and music industries in revenue. This rapid growth can be mainly attributed to the advancements of technology introduced into the industry.
These technological advancements are then used to create games that provide innovative gaming experiences different from all the rest of the competition. Accordingly, this is why you see gaming operators improve their gaming platforms by continually innovating their game offerings, improving their user interface design, or incorporating advanced technologies with their customer support or payment options.
One of the most noticeable uses of advanced technologies in gaming is the way most gaming platforms have been focusing on adopting a performance-centered UX (User Experience) design interfaces. In doing so, these gaming platforms have been able to create more immersive environments that enhance player engagement and satisfaction.
Below, let us get to know more about performance-centered UX design and how gaming platforms use it to optimize instant play for gamers.
What UX Optimization?
The UX (User Experience) design refers to the process most game design team use to provide meaningful and relevant gaming experience. This is done by game design teams by improving the usability, ease and pleasure between the gaming platform and the gamers.
For most designers, they constantly improve a gaming platform’s UX design with the end goal of increasing a user’s satisfaction. They do so by doing UX optimization processes where designers employ several techniques and strategies keeping in mind the needs and expectations of users in mind.
This is particularly important considering that gamers of today are increasingly expecting efficiency and quick responsiveness not only with games but also with the platform they are playing in. With how frustrating it could be for gamers to be constantly disconnected or to wait lag times, they have been strategic in choosing the online gaming platform they play in.
For casino gamers, they browse through results on search engines. If one is from Florida, they check best online casinos Florida at The Sports Geek or in some other reputable gaming review platform, not only to compare bonuses and game selections but also to choose the online casino with faster loading times and one that can fully maximize their gaming experiences.
For others, they simply click on any online casino they stumble on and immediately test out the responsiveness of the site. While also weighing in on the balance of high-quality graphics and features with its overall performance.
How Do Gaming Platforms Use UX Design to Optimize Instant Play?
With how competitive the industry has become, every gaming platform has been continually doing UX optimization to enhance user engagement and user satisfaction. This focus has also been crucial to retain a loyal customer base.
Accordingly, how do gaming platforms do UX optimization and facilitate instant play?
1. Incorporating Cloud Technologies
Cloud technologies have really become popular in the gaming industry.
Through cloud computing, every gaming platform gets to provide an efficient and enriched gaming experience to players. Accordingly, this advanced technology is the reason why gaming platforms can now facilitate real-time interactions and instant play, ensuring low latency and smooth gameplay experiences regardless of a player’s geographical location.
By adopting cloud computing technologies, gaming platforms get to provide high-end gaming to a broader audience without having to think about hardware capabilities. Whether players are using old laptops or modern, highly-advanced smartphones, each and everyone gets to access their library of games without having to require them to do hardware upgrades.
2. Adopting Efficient Coding Practices
Aside from adopting cloud technologies, gaming operators also ensure that the game developers have the necessary skill and capacity to optimize game codes. In doing so, they get to ensure that the software codes run efficiently on various hardware configurations.
By focusing on efficient software coding strategies, gaming operators can ensure that their performance-centered UX design of their platforms can deliver smoother and faster gameplay experiences. Also, this is a proactive approach by gaming operators to ensure that their codebase can be easily maintained and scaleable which are crucial in supporting future updates and platform expansions.
3. Adaptive Streaming
Lastly, game developers also use adaptive streaming technologies to help improve streaming quality over HTTP networks.
Considering that most gaming platforms are not anymore dependent on hardware and have now made their games accessible via cloud, streaming has all the more become an important thing. By ensuring quality adaptive streaming for their platforms, gaming operators get to provide gamers with a smooth gaming experience even if Internet connectivity fluctuates. This prevents annoying interruptions that can often frustrate a gamer especially in crucial gaming moments.
Concluding Thoughts
As the gaming industry continues to grow, competition will become even fiercer as more and more market players enter the industry.
The only way gaming platforms maintain their edge above everyone else is by ensuring every gamer that visit their platform will come out satisfied with having little to no issues with their gaming experience. To do so, gaming platforms must be able to harness advanced technologies to their advantage and continuously innovate their services to meet the evolving demands of the gaming community.
As such, it is expected that gaming platforms will continue to optimize their offerings as well as their interfaces not only to provide efficient navigating experiences but also to provide hassle-free and instant play experiences to gamers.
Also Read: Transforming Enterprise Software with Exceptional UI/UX Design: A Guide for Business Success
