All businesses want to elevate and capture customer attention. The out-of-home advertising industry allows businesses the attention they seek and Plug Talk Media Advertising has been leading the way. In business advertising, there is perhaps no better recognition than a Times Square Billboard. Its visibility is unparalleled and there is no better advertising location.
If you are a business trying to establish a foothold in a New York City market or a larger business trying to capture a global audience, you are able to completely change or improve your marketing strategy by utilizing the expertise of Plug Talk Media Advertising.
What Makes Plug Talk Media Advertising Different From Competitors?
Plug Talk Media Advertising works on advertising campaigns that seamlessly integrate creativity and data. They understand the one in a million chance a passer an ad has and the fast paced New York City advertising world and understand that in an ad is to resonate.
1. Fully Inclusive Outdoor Advertising Options
Plug Talk Media Advertising is involved with numerous out-of-home-of-home (OOH) offerings including:
New York City Billboard Advertising
Bus, taxi, and subway transit advertisement
Digital advertising in high-visibility locations
With advertising at multiple formats, Plug Talk Media Advertising drafts your advertising messages on multiple formats and sea integrated advertising to ensure your messages are delivered to your audience on multiple formats.
2. Intelligent Location Analytics
With Plug Talk Media Advertising, Placement is Everything. Plug Talk Media Advertising leverages location data and audience insights to ensure advertising is placed where it yield maximum exposure. Optimum visibility and engagement are achieved in high-traffic areas of Manhattan and subway lines.
3. Unique Advertising Campaigns
To ensure advertising stands out, Plug Talk Media Advertising designs/works with clients to develop visually engaging advertising campaigns. Advertising campaigns are crafted on multiple formats and include attention grabbing imagery, engaging motivational messaging, and cohesive digital/interactive formats.
The Unique Advertising Potential of Billboards at Times Square
Times Square Billboards should be thought of as more than an advertisement. It is a significant advertising opportunity. One of the most recognizable locations in the world, Times Square is a world-class advertisement.
One of the busiest locations in the world, Times Square is an urban center that is walking distance to many, and is a transit hub that caters to most commuters. Times Square attracts many commuters, tourists, and urban dwellers.
Universal Reach
Billboards located at Times Square capture the attention of hundreds of thousands of pedestrians daily, making it the most lucrative and visible advertising space globally. Within a few weeks, a single billboard in Times Square can produce millions of impressions. You simply cannot get such a high return on investment in any other advertising medium. This is what makes it so worth it for advertisers.
Instant Authority
Advertising on a Times Square Billboard instantly makes your brand more credible. Other advertisers will view your brand as successful and influential, and part of the contemporary cultural moment. This is why even the biggest players in the industry, from the largest technology companies to high-end fashion brands, spend enormous amounts of money on Times Square advertising.
Digital Upgrades
Most current Times Square Billboards are digital, enabling exceptional advertising features, including:
– Motion and animated graphics
– 3D visual effects
– Campaign interactivity
– Real time changes
These features allow advertisers to develop and execute exciting campaigns that capture the attention of viewers and motivate them to share across social media.
### Increased Promotional Potential
Advertising in Times Square generates the so-called buzz surrounding your brand and the promotion that goes along with it. People share the content that advertises campaigns, further extending advertisement reach and promotion.
How Plug Talk Media Advertising Uses/Maximizes Advertising in Times Square
Rather than simply placing ads, Plug Talk Media Advertising designs comprehensive campaigns that you actually get to feel. Here is what they change to make the feel of Times Square Ad Space more impactful:
1. Enhanced Visual Customization
Each advertisement is custom made for each of their clients and the advertisement is made to fit within their mobs of angry tourists and the glowing, behemoth-like mood of the square. They make sure the elements used are visually striking, readable, and easy to recognize \`at a muv of like,\` and easily made identifiable in contrast to the square’s aprocryphal, overly enthusiastic screens.
2. Audience Demographic Targeting
Plug Talk Media Advertising is aware and knowledgeable of the notional dynamics of the \`Plaza of the Stars,` and is able to get in the heads of the advertising audience, and also helps to promote the billboard where it is appropriate to be seen by each of the target demographics.
3. ABM (activity based marketing) Business Advertising Protocol
Integrating a billboard in Times Square is also a very important piece in making a comprehensive marketing strategy/advertisement in the square. It is a very frequent occurance where advertising in the square integrates billboard advertising with social media campaigns, advertising in public transport, and other digital means to get their advertising message across in a more pulsating and unified way.
4. Result Feedback: Reporting, Monitoring and Analytics
For ads placed digitally, Plug Talk Media Advertising is able to analyze tracking streams and other feedback, to provide feedback and help improve other campaigns for advertising in Times Square.
Benefits of Times Square Billboards for Your Brand
1. Brand Visibility
Advertising in Times Square guarantees raised brand visibility in the space of a few days.
2. Increased Brand Trust
Times Square makes the people watching your ad appreciate the emotional and the overall energetic feeling tied to your brand.
3. Internet Promotion
In the age of the web people able to advertise your brand on socials at will at almost no cost. Customers able to take a picture of your billboard and it’ll go viral.
4. Less Competition
Not every brand will take the time and resources to capitalize on Times Square Billboards. Working with companies like Plug Media Advertising will provide your brand with the highest quality ad and the most value possible.
Who Benefits From Plug Talk Media Advertising And Times Square Billboards
Most companies will benefit form this, but it’s most effective for:
Global businesses
Movie or show entertainment advertising
Fashion and lifestyle advertising
New retail openings
Tech or app releases
Restaurants, hospitality and travel advertising campaigns
Working with plug Media Advertising and Rallying Times Square Billboards will provide your brand a unique opportunity to reach millions of people and make a striking impact in the advertising space.
Final Thoughts
New York City is one of the most competitive cities in the world. To stand out from the competition takes out-of-the-ordinary advertising. With Plug Talk Media Advertising, brands gain access to expert advertising strategies combined with high visibility, creative execution, and advertising that gets the competition talking. All of these elements combined with the exposure of a Times Square Billboard create a powerful synergy that guarantees visibility with credibility and measurable advertising impact.
Building brand awareness, promoting an event, and/ or launching a new product in The Times Square can produce advertising results that are nothing short of iconic. Times Square is a location that has the ability to make your advertising brand unforgettable. Plug Talk Media Advertising makes that advertising opportunity a reality.
