SoftOrbits is an image editing software development company founded by Eugene Ustinenkov in 2006. Over the past 19 years, the company has grown from a small startup into one of the niche leaders, achieving over a million yearly downloads, 300,000 users, and recognition from industry giants like Softonic, OISV, and CNET.
Focused on developing small-scale single-feature utilities, SoftOrbits has recently introduced several web versions of their most popular solutions, including Photo Retoucher, which has always been in high demand. As a result, the team has achieved a significant increase in both its active user base and downloads.
“We aim to provide the simplest and most effective ways for amateur users to deal with widespread problems. Retouching photos is difficult when done manually — it requires expertise, attention to detail, and a lot of tedious work. It’s no surprise that an automated solution quickly gained traction. However, not every user is willing to download a utility, or can even do it at any moment — sometimes you need to fix a photograph without access to your computer. We are glad that now we can provide these functionalities online, removing hardware requirements,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
As Ustinenkov adds, the increase in the number of downloads might seem surprising, but it makes a lot of sense considering how an online version of the utility can serve as an entry point for some marketing teams and influencers who would like to use the tool on a daily basis.
“To put it simply, it manages to attract both types of audiences — amateur photographers and average users get to deal with a difficult one-time task easily, while people who would like to use this more often can still do it if they wish after experiencing the effectiveness of the tool. It combines the best of both worlds, and we believe that this signifies a new direction for our company,” says Eugene Ustinenkov, CEO of SoftOrbits with more than 10 years of software development expertise.
Considering the successful implementation of the web version of Photo Retoucher, the team is currently focused on delivering several other products in this format, especially ones that are powered by AI. Due to the already high demand for these types of tools, SoftOrbits expects to rapidly grow its audience and fuel further expansion in the market.
“The key is to use AI properly, and I feel like we’ve captured exactly what people want from these tools. It’s not about generating images, although this also finds success in the market. Most people who value their photographs and images only want to improve them in a quick and simple way rather than transform them into something else entirely. We provide AI features that help deal with boring and tedious tasks, meaning that our customers still can show their own creativity and save time,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.
In the next few months, users should expect an increased number of tools available to them through SoftOrbits’ web services, and a further evolution of the company into more of a SaaS type of business.
“We believe that most companies that succeed in the current industry heavily rely on SaaS as their backbone, and there is no reason not to follow this example. The accessibility and convenience of this approach are unparalleled, and we are committed to this path, so stay tuned for updates,” says Hannes Jansen, writer and editor at SoftOrbits.
Want to connect with SoftOrbits?
Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at support@softorbits.com or visit softorbits.net.
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