By George Ilic, Founder at RTM
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
– Charles Darwin
Fifteen years ago, I was a solo SEO freelancer with a few friends working in web development, a gaming blog, and more time than budget. Back then, search engine optimization was a grey hat version of throwing things at the wall and seeing what sticks – manual links, keyword stuffing, endless rewrites, etc.
But over time, I started figuring out:
The real skill wasn’t in knowing how to rank. It was in understanding people.
Understanding users shaped everything – from my role in a 100+ person agency as a content strategist, to leading a marketing team in Austin, to pitching SEO solutions in London, to eventually launching TheRTM.
And now?
It’s also what powers The RTM Clones—our most scalable, cost-efficient service yet.
The Problem: Strategy Bottlenecks and Content That Costs Too Much
As RTM scaled and our client list ballooned across SaaS, B2B, and eComm verticals, I was faced with a challenge.
Clients needed strategic, SEO-informed, conversion-optimized content. But full ghostwriting teams were pricey. And DIY tools? Too generic.
So I started building internal frameworks – questionnaires, prompts, workflows that captured how I think, how I write, and how I guide.
Then I thought:
What if we could systematize my brain – and my team’s expertise – to build a scalable solution?
Enter: The RTM Clones
RTM Clones aren’t bots. They’re built from a layered process:
- Strategic Prompting by SEO experts who think in funnels, not fluff
- Editorial Oversight by senior writers who polish everything to match tone, brand, and buyer intent
- Implementation Support so your Clone lives on your site, engages users, and converts traffic
It’s like getting a ghostwriter, SEO lead, and content strategist—without paying for three retainers.
We’ve deployed Clones for SaaS founders, personal brands, service businesses, and enterprise teams.
They don’t just “chat.”
They extract knowledge, create content frameworks, and generate conversion-optimized copy – all while sounding like you.
Why I Replaced Myself
I never set out to build AI.
But I had to build a system that solved two huge problems for my clients:
- How do I create content that’s actually useful without paying $3,000/month for a ghostwriter?
- How do I pull expert-level ideas out of my head without spending 10 hours writing?
RTM Clones answer both.
They scale clarity, reduce friction, and convert your knowledge into value-driven content your audience will actually read—and buy from.
What You Get With an RTM Clone
- A fully customized, brand-aligned AI chatbot that knows your offer, audience, and voice
- Prompts and workflows created by actual SEO and content strategists
- Polished ghostwritten content ready for landing pages, blogs, emails, and ads
- Live implementation on your site or as a consultative tool to convert traffic directly
It’s not AI for the sake of tech. It’s AI configured by humans who care about ROI.
Content at Scale, Without the Generic Garbage
We built RTM Clones to solve the problem we saw daily:
Clients drowning in ideas, but starved for execution.
Now we offer it as a service – to save time, cut copy costs, and create higher-converting content without the overhead of a full writing team.
Want to See a Clone in Action?
If you’re a founder, service provider, or strategist tired of explaining your story 10 times before getting a decent copy – this is for you.
Book a 1 on 1 with me. We’ll show you how we built 100+ pieces of optimized content using just one RTM Clone.
And we’ll help you build your own.
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