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How Design Brands Can Win Visibility in ChatGPT and AI Search

Photo by Matheus Bertelli The way people search for design products and services is fundamentally changing. Instead of scrolling through ten blue links on Google, consumers are increasingly turning to ChatGPT, Perplexity, and other AI tools to get immediate answers about materials, suppliers, and design solutions. For architecture and interior design brands, this shift presents both a challenge and an opportunity. Traditional SEO strategies focused on ranking in Google search results, but AI-powered search works differently. When a designer asks

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