Digital marketing is all exciting and trendy, which is why many businesses have shifted their entire marketing efforts to online platforms. So, is print marketing obsolete? Not exactly.
Here’s a short guide explaining why print marketing is still effective and what strategies you can adopt to boost your visibility and customer acquisition:
What Exactly Is Print Marketing?
Print media is like a long-distance, low-maintenance friend: You can pick up right where you left off, and things will be exactly as they were. It is a type of marketing that reaches audiences through printed formats, such as:
- Flyers
- Brochures
- Business cards
- Posters
- Banners
- Branded merchandise
Why Print Marketing Is Still Effective
Here are five reasons print marketing is still relevant and effective:
Tangible products
The physical nature of marketing materials like brochures and business cards tends to stick with people. They provide a connection that digital marketing products often lack. This is why physical products become memorable and substantial.
Targeted reach
Printed marketing ensures targeted reach, which can be super difficult with digital marketing products. Look at it this way: Magazines and other direct mail reach specific people based on demographic and personal interests. Your audience is more likely to read them, fostering a connection.
Long-lasting presence
Unlike digital ads that can be forgotten with a click or swipe, printed marketing materials stay with the audience. For instance, if you give custom duffle bags to loyal customers at a networking event, they are likely to use them on a day-to-day basis. As a result, your branded merchandise becomes a part of the customer’s life. Such products also have a long lifespan.
Enhanced brand credibility
Good marketing content, be it online or physical, will boost your brand awareness. With printed marketing, there is added quality, permanence, and luxury. People place a high value on consistency and quality, making print marketing an excellent opportunity to boost loyalty.
Complements digital marketing
You don’t necessarily have to rely solely on print marketing. An effective marketing strategy combines both digital and print efforts. Both can even seamlessly blend. For instance, you can print QR codes on your social media platforms on branded merchandise like bags and bottles.
Print Marketing Strategies
Now that you know how print marketing works, let’s look at some ways to get the most out of this method.
- Create high-quality designs and other visuals.
- Ensure consistent branding. Make sure your brand’s logo, colors, and visuals remain consistent throughout all branding material.
- Include a strong call-to-action. Make sure it is easily readable and clear.
- Prioritize quality materials for printing. This includes paper, plastic, or cloth.
- Track key performance indicators (KPIs). This includes response rate, conversion rate, return on investment (ROI), foot traffic, promo code redemption, and QR scans.
Sustainable Printing Practices: The New Era
While print marketing is effective on its own, there is a way to make it more doable. Sustainable print marketing can help you stay environmentally conscious. As a rising business, you can earn customer trust while reducing your carbon footprint.
