One Two One Advisor: Generating Holistic FinTech and InsurTech Solutions for Businesses

One Two One Advisor

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As the world transitioned into a digital environment due to the impacts of COVID-19, FinTech or Financial Technology became a buzzword in the world of finance and radically improved the way businesses and organizations manage their financial attributes. Using advanced and cutting-edge technology, FinTech enhanced and automated business work and procedures for consumers as well as businesses. Moreover, in the post-COVID world where the new normal will be predominant, fintech companies stay relevant while trying to improve the profitability of financial institutions.

Currently, several fintech companies around the world are deploying leading-edge technological features to provide enhanced financial services and solutions. Seeking latest technology, One Two One Advisor Sdn Bhd (121 Advisor) offers unique FinTech propositions and cost-effective solutions. Through innovative use of its Financial, Insurance & Takaful Enterprise Digital Framework (EDF), the company provides a holistic solution based on the needs and wants of the business users to match their business requirements.

Brainchild of a Tech Genius

One Two One Advisor is the brainchild of Kevin Steer. After graduating from Cambridge University in 1978, Kevin worked for a company Schlumberger in Brunei, Australia, Indonesia, China for five years. After witnessing how IT was evolving, he pursued his Masters in Computing at Imperial College in 1986 where he focused on Artificial Intelligence. Currently, Kevin spearheads the company as the CEO and undertakes several crucial roles and responsibilities. Along with being a proficient leader, he is also a ‘Techie’ and designs data models to present to the different teams of One Two One Advisor.

Innovative and Collaborative Solutions

Established in 2010, One Two One Advisor focuses on fintech and Insuretech solutions. Owing to its focus, the company has developed a number of different solutions. Its customers include over 20 companies. One Two One Advisor also collaborates with innovative technology partners to extend and complement its solutions and capabilities.

With the synergistic relationship, the company is able to deliver its commitment to its clients with added value and superior quality. It has built a number of solutions and is promoting them to its customers while successfully concluding its sales. 

Array of Unique Services

One Two One Advisor offers the following services:

  • Predictive Analytics with Machine Learning

It can be used for predicting new products to buy, churns and lapsation, underwriting, and others.

  • Multi-lingual Chatbot for Financial, Insurance & Takaful (FITbot)

It utilizes hybrid trees and natural language processing (NLP) to engage with customers to offer a more personalized customer experience and generate more referrals.

  • Web Portal Solution for Sales & Servicing (WebPoS)

It enables clients to experience a unified personalized digital experience where content, sales, marketing, and work management are consolidated instead of siloed.

  • Referral Management & Marketing Automation (ReMMA)

It is used for banks to effectively and efficiently auto-assign leads, track, and manage lead referrals and conversions based on user-defined workflows.

  • Sales Activity Mobile App (SAMA)

It allows agents to effectively plan and manage sales activity to ensure all leads and prospects are addressed.

  • Community & E-worksite Marketing & Distribution (CeMD)

It allows organizations to engage with members of their community to nurture trust and create advocates thereby improving customer retention.

  • Takaful & Insurance Mobility Made Simple (TIMMS)

It is a cross-platform mobile point of sales solution allowing agents to identify client financial needs via Customer Fact Find, recommend products, make presentations, generate quotes, and e-submit applications, in a regulatory compliant process.

  • Enterprise Product Configurator (EPC)

It reduces the time to market for insurance and takaful products and has been built to rapidly set up product rates, illustrations, validation engines as well as an automated testing module allowing quick product deployment.

  • Multi-channel Distribution Management Solution (McDMS)

It can be used for general agencies, IFAs, brokers, ALCs (Agency Leader Corporations) to simplify operations by consolidating their diverse requirements.

Customer-Centric Approaches

One Two One Advisor has been successfully delivering to its customers’ requirements. It has created a Customer Self Service Portal—an on-demand access point that enables customers to view their insurance/takaful account, anywhere and anytime. It enables the policyholders to view their policies and certificate details via a simple internet connection. The portal provides a safe avenue for customers to update their personal information, pay premiums, switch funds, print documents, update beneficiary details, request policy changes, and engage in filing claims and processing, which traditionally would take weeks to be executed due to siloed lines of business

Thriving Amidst Challenging Times

During the COVID-19 pandemic, One Two One Advisor found it difficult to get business. However, it developed new ways for building its solutions. The company has significantly grown over the past 11 years and is continually developing new solutions. Recently, it launched a new knowledge portal ( for providing lifestyle advice on Financial Planning and Health and Wellness. The company has also developed various health calculators and will be implementing a ‘Total Health Score’ solution in the future providing advice for customers who are sick and healthy.

Envisioning Future Proliferation

One Two One Advisor is fully regulatory compliant and it tests each year to advise clients. The company will also roll out the Financial Planning Goals (loans, retirement, medical, child education, critical illness) that are mapped to the person’s lifestyle. Over time, its Knowledge Portal has grown to over 5000 users.

The company further plans to expand its base to Singapore and Indonesia in the future and will be looking at expanding to Europe and the USA as well. One Two One Advisor uses the latest and bleeding-edge technology for creating new solutions to expand its business. Moreover, it also plans to launch its Predictive Analytics as well as its multi-lingual Chatbot.

Organizational Note:

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