Did you know that more than 80% of Polish internet users say Allegro is their favorite place to shop online? With over 21 million monthly visitors, Allegro is not only the most popular platform in Poland but also one of the fastest-growing in Europe. For entrepreneurs, it offers a simple way to start selling without the high costs of opening a physical store. Let’s discover seven key perks of running your business on the Allegro marketplace.
1. Access to millions of customers
Allegro marketplace brings together more than 21 million visitors every month, with buyers purchasing over 30 million products. This built-in customer base gives you immediate reach to millions of people for whom Allegro shopping has become the default way to buy online – it’s like opening your store in the busiest shopping mall in Poland.
Example
A small electronics retailer in Warsaw can tap into nationwide demand. By listing on Allegro, they sell to locals, and they reach thousands of customers across Poland daily, dramatically scaling their potential audience.
2. Simplified payments and logistics
Allegro integrates secure payments, Allegro Pay installments, and one-click transfers, making transactions simple for both sides. Convenience is attractive for buyers, and fast, secure payouts directly to bank accounts are beneficial for sellers. Logistics is streamlined with Allegro Smart!, giving sellers a chance to offer free delivery through subscription.
Example
If you sell clothing online, buyers can order several pieces from your store and others, but pay in one transfer. You receive your payout quickly, while the customer enjoys free delivery thanks to Allegro Smart! – a win-win setup.
3. Low-risk start with Welcome Package
New sellers receive a Welcome Package with discounts and promotional tools valid for up to 180 days. This helps you test the waters with little financial risk. You can experiment with product categories, advertising, and pricing without fear of high startup costs.
Example
A young entrepreneur selling eco-friendly candles can benefit from the Welcome Package. For half a year, they can promote their listings at reduced cost, reach new customers, and measure results before deciding to expand further.
4. Powerful promotion tools
Allegro Ads helps you with targeting the right customers for your products and offers. Sponsored listings, banners, and campaign analytics help you boost visibility and track performance. This means your products can stand out even in highly competitive categories.
Example
A sports equipment seller launches Allegro Ads for yoga mats. Within days, their product appears at the top of search results, increasing clicks and leading to a measurable spike in sales.
5. International sales opportunities
Allegro is not only about Poland – the platform also supports international expansion. Through the Allegro Service Provider Network (SPN), sellers can access translation, logistics, and tax support, making it easier to reach foreign buyers. For ambitious businesses, it’s a gateway to cross-border sales.
Example
A fashion brand from Kraków lists its collections in Polish first, then expands to Czech and Slovak customers. With SPN support, they manage translations and logistics, successfully entering new markets without building separate operations.
Starting a business in Poland is easier than ever thanks to the Allegro marketplace. With low entry barriers, millions of ready customers, and a wide range of tools, you can grow from a local seller into a nationwide – and even international – brand. Allegro shopping is convenient for buyers and also the smartest step for entrepreneurs ready to succeed online.
