Mirror Review
August 22, 2025
International Paper (IP) is the largest producer of fiber-based packaging in North America and a global force in sustainable solutions.
Headquartered in Memphis, Tennessee, the company operates in more than 150 facilities across the U.S. and worldwide, employing nearly 40,000 people
In 2025, IP acquired DS Smith, a leading UK-based packaging company, giving it a two-continent network and one of the most advanced design portfolios in the industry.
While many paper and packaging companies are playing defense in a tough market, International Paper Redefines Packaging by taking bold, forward-looking steps.
Here are 8 Innovations Through Which International Paper Redefines Packaging
1. Reinventing Corrugated Packaging for E-Commerce
International Paper is reshaping corrugated packaging to meet the needs of fast-growing online shopping.
Instead of focusing only on durability, the company is creating boxes that are lighter, easier to ship, and designed for customer experience.
Features like tear strips, compact folding, and branded printing make packaging both functional and visually appealing for e-commerce brands.
This gives retailers a cost-effective way to protect goods while enhancing unboxing experiences.
2. Eco-Friendly Innovations Already in Use
Beyond traditional paperboard, International Paper is actively rolling out renewable fiber products to replace plastics.
These include recyclable cups, molded fiber trays, and food-safe paper packaging.
Unlike future research concepts, these eco-friendly products are available now and directly help businesses reduce their reliance on single-use plastics.
This makes IP a go-to supplier for companies trying to meet immediate sustainability commitments.
3. Next-Gen Fiber Alternatives
While eco-friendly packaging meets today’s needs, International Paper is also looking ahead with research into next-generation fibers.
This includes experimenting with agricultural residues, fast-growing non-wood fibers, and advanced pulping methods.
These efforts are not yet mainstream but show IP’s commitment to developing future raw materials that reduce pressure on forests and expand renewable supply chains.
4. Advanced Specialty Papers
International Paper isn’t limited to boxes. Its portfolio of specialty papers supports industries like publishing, printing, and healthcare.
From food-grade papers that meet strict safety standards to high-brightness sheets for premium printing, IP continues to refine its products to meet niche requirements.
These specialty offerings diversify revenue and ensure that the company remains relevant beyond bulk packaging.
5. Local Adaptation Across Global Markets
As a global supplier, International Paper adapts its strategy for different regions instead of forcing a one-size-fits-all model.
In North America, the focus is on e-commerce packaging and bulk shipping. In Europe, lightweight recyclable packaging is in high demand. In Asia and Latin America, IP invests in cost-effective production and local sourcing to serve fast-growing consumer markets.
This local adaptation helps IP build resilience in a shifting global economy.
6. Customer Partnerships That Drive Growth
Rather than just selling paper and packaging, International Paper works closely with its clients to co-design solutions.
For example, retailers collaborate with IP to create packaging that balances strength with shelf appeal.
Food companies co-develop containers that extend shelf life while meeting safety standards.
These partnerships strengthen customer loyalty and ensure IP’s solutions evolve with real-world business needs.
7. Strong Focus on Recycling Loops
Circularity is one of IP’s strongest capabilities. The company collects recovered fiber, recycles it into new paper products, and reintroduces those products into the supply chain.
This closed-loop system reduces waste and ensures that resources are reused at scale.
By embedding recycling into its operations, IP not only reduces its own environmental footprint but also helps customers meet their sustainability targets.
8. Smart Mill Modernization
International Paper is investing heavily in upgrading its mills with automation, digital monitoring, and energy-efficient systems.
These upgrades reduce downtime, lower operating costs, and improve product quality
For example, real-time data systems allow mills to adjust output instantly to match demand, making production more flexible.
This modernization ensures IP stays competitive while future-proofing its operations against rising energy costs and labor challenges.
Conclusion
International Paper’s recent announcement to close two Georgia mills and a box plant, impacting around 1,100 jobs.
But that decision fits into a larger reset: consolidating older sites while doubling down on packaging, automation, and global scale.
While much of the packaging industry hesitates, International Paper Redefines Packaging for the future, where sustainability, smart operations, and customer partnerships define leadership.
