Simon Corbett: A Laurelled Passion-Preneur Advocating Innovative PR Practices

Simon Corbett

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  • Residence: England, UK
  • Education: Executive Development Programme (Cass Business School)
  • Skills: PR, Social Media Marketing, Crisis Communication
  • Recognition: Best Corporate & Business Communications Campaign: Finalist (2016) by CIPR PRide Awards

Career Highlights:

  • Marketing and PR Agency of the Year at the PCR Awards 2021
  • Winner of ‘PR Agency of the Year’ at the Global Agency Awards 2020 & 2021
  • Ranked 27 in PR Week UK’s Top 150 2021: B2B Comms Rankings
  • Acquired two new businesses in 2021, Manchester-based PR agency Souter PR which will help the brand grow its Northern presence, and Publishing House and PR Agency Glohouse Media

Owing to the 21st-century digital transition, numerous brands have succeeded in establishing their significance amid a vast set of audiences through successful marketing and brand campaigns. In the past few years, PR has been helping numerous brands build credibility and make an impact in the media industry.

Driving awareness, engagement, and sales for various brands, Jargon PR has been playing an instrumental role in this shift toward the consumption of digital media. Founded in 2009, Jargon PR is the brainchild of Simon Corbett (CEO). Recognized for his enthusiasm and entrepreneurial passion, he has been laureled alongside several globally renowned leaders. Since Jargon PR’s establishment, Simon has been catering to the organizational values of the agency and plays a keen role in propelling it to great heights.

Fostering Brand Mission since Inception

Ever since its inception, Jargon PR’s mission continues to ensure that the company’s PR campaigns drive business results and brand values for its clients. With technology dominating the functioning of several aspects, the agency identified a gap in the market. With the team, Jargon PR strives to create a big impact—working closely with businesses to help them achieve their goal—whilst slowly building the agency’s client base.

Jargon PR specializes in the B2B technology industry that covers a wide array of sectors. These include cloud computing, security, and adtech. To date, it has acquired several agencies to scale its presence within areas and increase its expertise within various sectors.

Array of Targeted Services

Jargon PR offers a variety of services to help its clients become leaders in their category. Its team of specialists plan and deliver international, multi-market campaigns. The agency provides its clients with unique content and methodology that drives awareness, engagement, and sales through targeted PR campaigns in their focus regions. Its services include:

  • Content creation: Jargon PR’s excellent content team works closely with clients to communicate their expertise, success and key messages through regular content that can be shared with a variety of stakeholders, such as current clients and new prospects. It includes developing thought leadership articles, press releases and case studies.
  • Media relations: The agency has developed strong relationships with key journalists across a range of sectors and markets globally. Jargon PR drives high-profile media opportunities for its clients, putting them directly in front of their target audience. Its strategic approach to media relations campaigns successfully generates awareness of businesses through regular, high-quality press coverage.

From content creation to analyst relations, Jargon PR creates bespoke campaigns to help clients achieve their goals,” quotes Simon.

Laurelled Leader at the Helm

Being at the helm of the agency, Simon’s primary role involves being responsible for the growth of the business through identifying potential acquisitions, and working to find new business opportunities. He recounts one of the proudest moments of his career was successfully growing Jargon PR during the pandemic. Under his leadership, the agency expanded its portfolio of clients and the team. “Despite experiencing uncertain times, we were able to increase our annual turnover,” adds Simon.

In addition to his primary responsibilities, Simon also spearheads the team of Jargon PR. Comprised of experts, the team ensures client satisfaction by maintaining regular and clear communication with each member and the clients. The agency organizes frequent calls, along with ongoing and in-depth reporting. It closely works with clients to understand their goals, whilst making strategic recommendations on the best course of action to meet these goals.

Prioritizing Mental Wellbeing

Jargon PR maintains intact productivity and motivation by keeping employee wellbeing at the forefront of its functions and operations. With six core wellbeing values—Training and Development, Working Environment, Psychological Health, Community, Physical Health and Leadership—the agency works hand-in-hand to ensure support to the team.

Additionally, the entire team of Jargon PR participates in monthly, anonymous wellbeing surveys and team calls, to discuss wellbeing and give feedback accordingly. The agency also subscribes to the CIPR’s Mental Health Hotline, with every team having weekly catch-ups with their line manager. Due to its wellbeing activity, Jargon PR was rewarded with the Silver Accreditation for Investors in People ‘We Invest in Wellbeing’ initiative in 2021.

Active Response to Digital Transitions

Simon remarks on a greater demand for digital-focused PR campaigns. Jargon PR has responded successfully to this digital transition by expanding its range of digital products. These include social media campaigns, along with ensuring that the agency’s existing services adapt to the ever-changing ways through which audiences consume their media.

The agency has recently launched a LinkedIn management service to work with clients across a whole LinkedIn campaign while ensuring everything is set up to meet the goals of the business.

According to Simon, thebroad scope allows clients to deliver regular informative posts, whilst analyzing post success to identify which posts result in a more favorable outcome.

Analyzing Latest Industrial Shifts

Over the recent years, analyzes Simon, one of the most significant changes in the marketing and advertising industry has been the shift towards digital media. Digital consumption has grown at a rapid rate over the last decade and was significantly accelerated by the pandemic. During the lockdown, traditional media was less accessible, and hence, the amount of news consumed online, including social media usage and many more, has drastically increased.

The most notable current industry trend is the increasing demand for purpose-driven content,” adds Simon. Several consumers are now environmentally conscious, and favor businesses that focus on their sustainability strategy. As a result, it is important for companies to ensure their environmental and wider purpose-led activities are woven into their communications strategy.

Note of Conclusion: Simon’s foretelling of the Future:

In the next five years, Simon anticipates Jargon PR to grow its annual turnover in a significant manner. He envisions to achieve this by growing the agency’s portfolio of clients along with its further agency acquisition.

In addition, he also aims to enlist Jargon PR among the Top 3 UK B2B Agency in the PR Week League Tables by 2025. “This year we were proud to rank in the Top 30 of these rankings, and have set ourselves the goal to rise up through the list over the next few years,” concludes Simon.


Image of Quote by Simon Corbett

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