The air at Red Rocks Amphitheatre, thin and sharp at 6,450 feet, carries sound in a way that feels ancient and immediate all at once. For most performers, standing on that stage, flanked by the primordial slabs of red sandstone, is the culmination of a career. It is a place you earn.
For Eva Magdalenski, it was Day One. Her first-ever public DJ set was not in a cramped club or a friend’s basement, but here, at this natural wonder, opening for Diplo, one of the world’s biggest DJs, in front of nearly ten thousand people. She had an 18-minute set. She had never done this before. This fact seems less like a detail and more like a mission statement. Eva doesn’t climb ladders; she materializes at the top, propelled by a belief system so potent it seems to bend reality to its will.
This is the central organizing principle of Eva Magdalenski, the woman known to legions of fans and clients as DJ Eva or, more aptly, #HurricaneEva. She is the founder and CEO of Dj Eva Enterprises LLC, a company that doesn’t so much provide services as it architects cultural moments.
Many view her as a triple threat; however, her own definition is more specific: she is a New York Times #1 best-selling author, a creator of global movements, and the high-energy DJ for the NFL Cheerleaders. In a twist that defies easy categorization, she is also a certified software developer with qualifications from Google, Adobe, Apple, and Coinbase, and she is quietly building projects in the social media, cryptocurrency, and NFT spaces.
Eva is a vortex of creative energy, a motivational quote brought to vibrant life, and a person who has reverse-engineered a career out of the pure, unadulterated force of joy. Her world is one of kinetic positivity, where every challenge is choreography, every meeting a mission, and every day begins with a shouted salutation to the sun. To understand her is to understand that for some people, the biggest possible dream isn’t a goal; it’s a starting point.
The Treasure Box and the News Cast
The blueprint for Hurricane Eva was drafted in a first-grade classroom, under the gentle guidance of a teacher named Mrs. Brant. Eva remembers her as the keeper of a giant treasure box, a simple system that taught a foundational lesson: effort and enthusiasm are currencies that get you something wonderful. Mrs. Brant saw something in the little girl who would host full news casts in her living room, scribbling A++++ on her assignments and once writing, “Did the President of the USA write this?”
That early applause of exceptional writing came to fruition when Eva became a New York Times #1 best-selling author, featured for her work in Chapter 9 of the book Lies Chelsea Handler Told Me. Today, that momentum continues as she prepares to release two new books, including an all-new children’s book series in the style of Dr. Seuss.
To this day, Mrs. Brant, who taught Eva all the presidents in order, still sends her a birthday card every year. The belief was baked in early. The idea that you could be presidential, that your work deserved extra pluses, that a treasure box was always within reach.
By nineteen, the childhood dream of working in entertainment was no longer a game. She landed an internship at the legendary Denver comedy club, Comedy Works. An internship is, by design, a period of observation, of fetching coffee and learning by proximity. Eva’s lasted three weeks. That’s when Dave Chappelle, a man at the apex of his comedic genius, offered her a job. Just like that, her career hadn’t just begun; it had exploded out of the starting gate. There was no slow build, no paying of dues in the traditional sense. There was just the moment, the opportunity, and Eva’s innate ability to be in the right place, radiating the right kind of energy, making the impossible seem inevitable.
Nine Years in the Borderline Amazing
Before Eva was building her own enterprise, she was the operational engine for someone else’s. For nine years, she worked with comedian Chelsea Handler, a period that served as a masterclass in the mechanics of modern celebrity. She was the right hand for Handler’s production company, Borderline Amazing Productions, and supported her on the hit E! show Chelsea Lately and on tour. The list of her responsibilities reads like the organizational chart of an entire media company: social media, marketing, production, travel coordination, live events, book publishing, sponsorships, branding, publicity, corporate relationships, and partnerships.
Eva was the steady hand behind the chaos, the logistical wizard who made the relentless churn of a daily talk show, multiple bestselling books (Are You There, Vodka? It’s Me, Chelsea, Chelsea Chelsea Bang Bang), national tours, and a multi-year Belvedere sponsorship all seem seamless.
In addition to co-authoring the bestseller Lies Chelsea Handler Told Me, Eva traveled with Handler for multiple years and appearances on major national shows like The Today Show and The Tonight Show with both Jay Leno and Jimmy Fallon — where Handler was the guest, and Eva was her right hand by her side. She also appeared in the season finale of After Lately alongside Jennifer Aniston.
The nine years with Handler taught Eva the industry’s every secret passage and pressure point. More than that, it taught her about humor as a business, creativity as a commodity, and leadership as a practice. It was the ultimate apprenticeship, arming her with a formidable toolkit of skills and an unshakeable confidence. Eva had seen how a global brand was run from the inside out, and it inspired her to build her own, but with a different kind of fuel. She would trade Handler’s acidic wit for a radical strain of optimism.
The Symphony of Synergy
Dj Eva Enterprises LLC, officially launched on April 19, 2021, is less a company and more a philosophy with a business license. When asked about her core offerings, Eva doesn’t talk about deliverables or KPIs. She talks about architecting cultural movements. She designs “immersive multimedia campaigns, exclusive merchandise collaborations, and high-impact storytelling that fuses joy, legacy, and connection.” With five years of experience as the official DJ for the Denver Broncos NFL Cheerleaders, Eva’s work is built on a solid foundation.
While the language surrounding her brand is grand, the results are tangible. A partnership with the NFL Cheerleaders, whom Eva calls her “all-time favorite people ever,” isn’t just a gig; it’s a “gratitude explosion.” A collaboration with Icelantic Skis isn’t just about putting a logo on a product; it’s about shaping an experience.
What sets Eva apart in a market saturated with influencers and branding gurus are three pillars, as she defines them: Emotional Resonance, Strategic Creativity, and Cross-Industry Synergy. She isn’t chasing trends; she’s creating what she calls “timeless moments.” She points to projects like the #TOMeva Revolution—a movement fusing love, sport, and joy—or designing a nursery theme for her twins that doubles as a brand statement. It’s the kind of thinking that sees no boundary between the personal and the professional, between love and a launch strategy.
A prime example of her work grounded in Cross-Industry Synergy is the #HighFive, the world’s first-ever global viral movement, for which she served as host and creator. This was not merely a social media campaign; it was a vast partnership with the NFL and its Worldwide Sponsorship division, sponsored by MGM, and it directly benefited the TB12 charity foundation established by Tom Brady, whom she co-hosted alongside the NFL Cheerleaders. She also enhanced the intersection of sports and entertainment by creating #GlobalFieldDay, a Fox Sports TV special featuring her high-energy track, “Winnin.”
Eva’s client list reflects this eclectic, high-energy approach. In addition to her work with the NFL, the TB12 Foundation, Eva created a track with Mars, Jay-Z’s producer. She’s been the face of a billboard campaign for the University of Denver while getting her business degree, and orchestrated an April Fools’ prank involving 1,000 digital billboards. She thrives on what she calls “legacy-level ambitions” and “creative complexity.” She’s the person you call when you want to make a book drop feel like a global festival, or turn philanthropy into high fashion. Her brand speaks in beats, books, and belonging.
Scored Like a Symphony
So, what does a day look like for a woman who mainlines positivity and schedules her calendar like a symphony? It begins not with an alarm clock’s buzz, but with a declaration. “HELLO DAY!” Eva says aloud, taking immediate ownership of the next 24 hours. The first act is a win: she makes the bed. Momentum activated.
Then comes the workout, which for Eva is a spiritual and financial exercise. She dives into her pool and proclaims, “I’m a multi-trillionaire!” As she swims backwards, eyes fixed on the sky, she recites a list of things she is grateful for. It’s a baptism of wealth, wellness, and wonder. The shower that follows is a party, where her electric toothbrush becomes a microphone for an impromptu opera performance. Singing, she notes, is a “non-negotiable joy.” After, she meditates and prays, a moment of stillness before the hurricane makes landfall on her workday.
This meticulously curated routine is the bedrock of Eva’s energy. It fuels the creative labs where she storyboards a new chapter of her upcoming 12-date DJ Eva #HurricaneEva Mystery Tour or the high-level partnership calls that align her vision with brands like the NFL. She finds her deepest inspiration in the moments where creativity meets purpose, where she can see her work moving hearts and rewriting legacies through love. Her entire philosophy of work-life balance is that there is no balance, only a perfect, positive alignment. “I love how perfectly everything syncs 100% in alignment,” she says, “absolutely loving and feeding pure positivity back and forth together.”
Even Eva’s hobbies are an extension of this mindset. When her childhood teacher asked the class to share their hobbies, Eva’s answer was, “cleaning.” It still is. She cleans to clean, finding a zen-like satisfaction in creating order. That, plus tennis and swimming, rounds out the life of a woman perpetually in motion.
Her daily practices are dotted with what she calls “Tiny Tips,” small rituals that keep her frequency tuned to gratitude. Every morning, Eva ties a ribbon to her wrist that matches her outfit—a physical reminder to stay grateful, especially when she’s DJing. This ribbon is now, naturally, one of the first products in her new merchandise line. She has replaced profanity with “Sugar Cookies!” and mistakes are met with a cheerful “WHOOPS!” or a shrug of “Oh well, who cares!”—a gift from her mother.
The Hurricane behind the Bucking Arena
The sheer range of Eva’s work is staggering. She is as comfortable in a corporate boardroom as she is behind the decks at a Super Bowl halftime show. But perhaps no environment is more uniquely suited to the #HurricaneEva moniker than the dirt-floored, high-stakes world of Pro-Rodeo Bull Riding. She describes it as the most intense DJing she’s ever done.
“Picture this,” Eva says, her voice quickening with the memory. “A cowboy tips his hat, climbs onto a 2,000-pound beast, and the gate drops. I’ve got one to three minutes to set the tone, then one to eight seconds to drop the next track before the rider—or the bull—makes their move.” It’s a high-wire act of timing and intuition. The soundtrack is not, as one might assume, wall-to-wall country. It’s pure adrenaline: hard-core metal, rock, and hip-hop. The only country song she spins is the emotional finale, David Allen Coe’s “The Ride.” It’s tradition. It’s soul.
When Eva’s friend Cody Wood first offered her the gig, her primary concern was for the animals. “Is this mean to the bulls?” she asked. His response was legendary and revealing: “No. When I die, I want to come back as a bull. They get the best women, the best food, love bucking in arenas, and are treated like royalty.” Eva saw it firsthand: the custom trailers, the elite care, the regal presence of the bulls.
The experience was so profound that Eva is now writing a movie script inspired by it. The film will feature interviews with eight living rock stars, deconstructing the creation of their most iconic, adrenaline-fueled hooks—like Queen’s “We Will Rock You”—and exploring how those sounds can fuel a bull rider’s mindset in those critical eight seconds. It’s a project that is pure Eva: part musicology, part high-octane sport, and part generational legacy, inspired by Cody Wood’s’s family, whose father is a legend in the Pro-Bull Riding Hall of Fame. It’s another world she has entered, absorbed, and is now reinterpreting through her unique lens.
The Echo of Joy
For a person whose entire brand is built on relentless positivity, the most revealing moment comes when Eva speaks of loss. The one “challenge” she will name from her career is not a business deal gone wrong or a difficult client. It is the loss of Richard Simmons. “He was my spiritual twin in positivity,” she says with a palpable sense of reverence. “We collided like two hurricanes of joy—unstoppable, unforgettable.” She was in his workout video line, and their energies, she recalls, were magnetic. In his absence, she carries his spirit forward. It’s a poignant reminder that her optimism isn’t naive; it’s a chosen response to a world that contains both ecstatic highs and profound sorrows.
The figures who have shaped her—Mrs. Brant with her treasure box, Dave Chappelle with his out-of-the-blue job offer, Chelsea Handler with her unfiltered ambition, and Richard Simmons with his hurricane of joy—are the constellation points of her story. They are echoes of the belief she holds most dear: that your dreams, when they come true, are always “a billion times better than you could’ve imagined.”
Eva Magdalenski has built an enterprise on this very notion. She doesn’t just sell a service; she sells a frequency. It’s a frequency of audacious belief, of tactical joy, of a universe that rewards those who greet it with a resounding “HELLO DAY!” She is the DJ, spinning the soundtrack. She is the CEO, executing the vision. And she is the hurricane, a beautiful, powerful, and utterly unstoppable force of her own creation.
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