Dusty & James Jackson: Emphasizing On Nurturing the New Opportunities

James Jackson

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Amid the pandemic, the most humane thing a leader can do is that s/he can acknowledge the team and clients for their constant support. The impact of COVID-19 on the world is quite evident, especially when we are talking about the day-to-day of doing business. The so-called, ‘New normal’ is here to stay for a while. Nevertheless, the idea of co-existing with COVID-19 is getting much more open now. Aftermath, the impact can be seen as the world is reopening with several restrictions. It is said that the IT industry has been one of the few industries that have experienced a limited negative impact from this current pandemic. Similarly, working in the IT industry, Co-Founders Dusty Jackson, Owner and James Jackson, CEO at TeamLogic IT of Irving shares an optimistic POV regarding the pandemic.

While the wake of COVID-19 pandemic has caused several disruptions, James has been focusing on the positive side and viewing this situation as opportunities to turn the company’s fortune. He along with the Dusty have been instrumental throughout the changes and have delivered the services dutifully to the clients.

Affordable Technology Solutions

Acknowledging the ongoing crisis, James and his team at TeamLogic IT of Irving have shifted the focus from networking to drive sales, towards networking to provide knowledge. Distinguishing from the other owners and leaders, the company coveted to navigate through the pandemic from an IT standpoint. Currently, it is helping small and medium-sized businesses to understand the importance of Managed “IT” Services. Also, it is helping them to build out their IT infrastructure and educate these organizations on the risk of cybersecurity attacks and being a valuable resource to the local communities.

TeamLogic IT is a national provider of managed IT services and technology support for businesses. It provides companies of all sizes with the IT support they need to minimize downtime and improve productivity. The company persistently offers fully managed IT services, supplemental IT support, or services such as cybersecurity, cloud solutions, business continuity, disaster recovery, data backup, unified communications, software & hardware procurement, project, and consulting services.

Being one of the leading service providers in the industry, TeamLogic IT has been recognized with several awards and accolades. It has been recognized on the Channel Futures MSP 501 Worldwide Ranking of Managed Service Providers (MSP) for five consecutive years and is in the top 1% of all MSPs worldwide. Recently, TeamLogic IT has been nominated by Channel Futures as the first-place winner of the 2020 MSP of the Year award. It has also been named the number one technology franchise company by Franchise Business Review.

Igniting the Entrepreneurial Spirit

Both James and Dusty have 15 and 40 years of experience in IT respectively, which helped them to settle naturally in the IT sector. Entrepreneurship has always been part of James’s life. The journey started with selling candy and pencils at school, starting a neighborhood lawn service with his childhood best friend, to developing an investment group with college friends which ignited his entrepreneurial spirit. “Owning a franchise was just a matter of finding the right time and opportunity. When Dusty presented this opportunity, it was a no brainer for me,” says James.

The duo plays to their strengths, which complements each other very well. Their age difference creates a sense of balance as they relate to their respective age groups, especially in marketing and networking. The individual roles within the business are handled jointly by the duo. These roles include marketing, sales, technical development, and growth of the company.

Tackling the COVID-19 Challenge

COVID-19 has shivered the world with numerous challenges. James too was taken a step back at first with the unprecedented outbreak. Locally, the company tackled this challenge head-on. He and the team were constantly looking for ways to not only improve the work from home experience but also striving to provide top-level cybersecurity to keep its clients’ data protected.

One of the vital things that unfolded during the COVID-19 crisis for TeamLogic IT Irving is the company experienced growth. Despite the nationwide slowdown, the founders were determined to offer uninterrupted services to its customers. The team benefited from its nationwide presence and combined it with the local management teams and were successful in delivering world-class IT services.

A Nationwide Network

James believes the biggest quality that distinguishes the TeamLogic IT franchise from a traditional business is its’ network of owners that it can build with, grow with, and learn from. Whether a company needs IT outsourcing in its entirety or supplemental to their own internal IT activities, the team gets the job done. TeamLogic IT fills the void in the marketplace for a trusted technology advisor. It helps companies minimize downtime and improves productivity.

TeamLogic IT franchises relentlessly work together to provide excellent services to their clients across the nation. They trust one another for help whether it’s a technical question or whether the clients have multiple sites across their location.

Moreover, for a franchisee, the company provides world-class support and a nationwide network. It benefits them from being provided industry-leading best practices, industry relationships from its experienced executive team, and in-house R&D so that it knows they are getting solutions tested for operational readiness. Currently, the company has more than 200 independently owned and operated locations across North America.

Leaving a Positive Legacy

COVID-19 outbreak has affected the business operations but it has also managed to affect the mental health of individuals. As a leader, James ensured that there is a positive environment amongst the teammates. Personally, for James, his family worked as a motivator in these times.  He adds, “Providing for my wife and kids and putting myself in a position to create generational wealth, while also leaving a positive legacy of the Jackson name keeps me motivated.” Additionally, understanding that the times are more complex for the aspiring than it seems, he recommended a few interesting read for them, namely—“The Way of the Superior Man” and “The Power of Habit”.

James Jackson

Related: The 10 Leaders Transforming Franchising 2020

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