Amit On: Tracing the Needs of 21st Century Communication


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The phrase, “Necessity is the mother of invention,” is understood by few and implied by even fewer. We, as users, face numerous problems in our day-to-day lives, but why is that only a few bright minds are able to address these problems?

This brings our attention to the invention of caller identification apps. The constant buzzing phone with numerous unknown calls distracts everyone. Imagine that you are in a meeting and your phone rings displaying an unknown number. Would you pick it up or not? The question bothers and remains one of the biggest concerns. Until this similar incident happened to Amit On, the Founder, and CEO of CallApp.

Amit was once at the meeting….

It takes one eureka moment to transform the world. Once Amit was at a meeting and his phone rang, displaying an unidentified number. He decided to pick up the call to check whether the call was important or spam. This incident impacted him greatly, leading Amit to initiate his company, CallApp in 2011.

What is CallApp?

CallApp is a Free Caller ID and Phone Call Blocker app that allows mobile users to block phone calls, identify spam calls, record phone calls, blacklist unwanted callers, and much, much more. It is one of the most comprehensive caller ID apps, with the ability to identify over a billion unknown callers while updating contact details with full info from social media platforms.

The underestimated need for advanced caller identification services for global users is what motivated Amit and his team to establish the company. With CallApp, he aims to deliver the future of communication. The app goes beyond the standard identification and blocking services, and offers users a unique chance to experience the future of communication.

Offering a Better Solution

The saga of Amit and CallApp continues, and it’s been nine years since then. His journey of entrepreneurship started out with companies Amobee and Followap, which were acquired by Singtel and Neustar respectively. After a successful run with these companies, the story of CallApp began. So, what exactly made Amit decide to establish CallApp? While Amit was using calling apps, he always felt that there was crucial information missing, especially knowing that it’s actually possible to offer a better solution.

Utilizing AI, Amit, together with his team managed to create proprietary algorithms making CallApp the incredible app that it is today. The company constantly keeps up with the latest technologies and competitors, tweaking existing features, adding new features, working with the right people in the right places, and investing both the time and money in the right places too.

CallApp isn’t just another Caller ID app…

“CallApp isn’t just another Caller ID app, but rather is a platform,” says Amit. The app offers unique technologies enhancing the calling experience, including the identification of numbers from Whatsapp and other social media messaging platforms. The innovative technology aims to ensure the most accurate information, where users can both report and confirm numbers as either spam or as accurately identified.

The personalized AI reminders offer users custom reminders about both their missed calls and the calls they made but weren’t answered, without overloading them with reminders about calls that are less urgent. The most recent addition to CallApp’s technology is its analytics and insights feature, which offers a highly detailed breakdown of the users calling behavior, offering an opportunity to see how their phone time is spent.

What are the future plans?

Sharing the success of the App, Amit utters, “Just over a year ago, we had about 30 million users. Today, we are proud to announce that we’ve achieved incredible growth and have now reached over 75 million users globally.” Amit believes the company will continue to grow at this unbelievable pace and continue to be the very best in the industry, slowly, but surely, paving the future of calling and communication.

Addressing the needs

The outbreak of COVID-19 has impacted day-to-day-lives. The new norms of social distancing and remote work have been observed globally. The need for remote communication has become more common and has made everyone reliant on their phones than ever before. As a vigilant leader, Amit feels that CallApp’s services have become more essential as customers are more reliant on the app to provide them with the right tools allowing them to feel safe to connect with others.

I think the best way to go about…

Since the outbreak of COVID-19, there has been no shortage of challenges. Today, the world is gradually accepting the massive changes in socializing and remote work.  Sharing his experiences Amit states, “Shifting from working together as a tight-knit team in the office to remote work from home pushed us all to give our 110% around the clock, despite personal obstacles that we all inevitably faced.”

The founder, Amit On believes humor is always the best path to take. It has managed to keep spirits up and keep the entire team motivated, even throughout a global pandemic. In addition, the crisis taught the team to always be ready for anything that may come their way and conquer it like real champions. The company works with an unwritten mantra of working hard and celebrating successes together. This mantra has helped the team in dealing with the ongoing crisis.


Read Full Magazine: The 10 Most Disruptive Tech Entrepreneurs to Look for in 2020

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