Real estate investing has a particular sound. It is the rip of drywall, the screech of a nail pulled from an old two-by-four, the crinkle of a cashier’s check. It is, in the public imagination, a business of sharp edges, fast flips, and hard numbers. It is a world of “as-is,” “cash-only,” “no-contingencies.”
And then, there is Tanice Myers.
She does not move like a traditional investor. She moves like a tech strategist. She does not talk like a developer. She talks like a mentor, a problem-solver, a storyteller. For 23 years, Tanice navigated the structured, high-stakes world of corporate technology sales. Ten of those years were spent at Microsoft, a universe of complex challenges, global systems, and billion-dollar business problems.
Today, she stands in a different kind of structure. A 1970s rambler with “good bones” and a bad roof, or a dated split-level where a family’s life has unspooled. She is the co-founder, with her husband Paul, of Road Warrior Investors (RWI) and the owner of Real Rock, LLC, a prominent franchise in the HomeVestors® of America network.
You know the brand. “We Buy Ugly Houses®.”
It is a juxtaposition that, at first, does not seem to compute. The sophisticated, empathetic tech leader and the bright yellow billboard. But to understand Tanice Myers is to understand that she is not in the “ugly” house business. She is in the systems business. And her system is built on an algorithm the tech world is only just starting to crack: radical, unshakeable, operationalized empathy.
Tanice is not just flipping houses. She is challenging the “head trash” of an entire industry, proving that you can build an empire not just on profit, but on purpose. The question that drives her is not “What is this property worth?” The question is “Who am I serving?” And the answer is always the same: People. Communities. Future Homeowners.
The Architect and the Seed
The seeds of this work were planted long before the Microsoft campus, long before the first franchise. “My real estate journey actually started long before I ever called it a career,” Tanice explains. “I grew up watching my dad manage rental properties.”
There, in those early memories, was the first glimpse of the work. The repairs he handled himself, the tenant relationships, the “ups and downs of ownership.” It planted the seeds of entrepreneurship.
Like many hands-on learners, her path was not linear. “I attended college for a time but didn’t earn a degree,” she says. “I’ve always been a hands-on learner, more driven by curiosity and experience.” In her early twenties, she earned a real estate license in Washington State, but the “why” had not yet clicked. “I was young,” she admits, “and I didn’t yet see how to turn that passion into something sustainable or scalable.”
So, she shifted. The 23-year career in technology was not a detour. It was the foundation. In that world, she learned to “work with business leaders, navigate complex challenges, and guide teams through constant change.” More importantly, she became fascinated by how “structure and systems can transform outcomes.”
When she and Paul bought their first rental property, the two worlds collided. The seed from her childhood and the system from her career.
“Everything clicked,” Tanice recalls. “I realized I could take what I had learned in corporate leadership—strategic thinking, process efficiency, and empathy—and apply it to something far more personal: helping people through major life transitions while building long-term value. That moment turned curiosity into conviction.”
It was a conviction that needed a framework. In 2018, they found it, starting their first HomeVestors® of America franchise, Fobes Hill, LLC. They thought they were just buying a way to “generate more consistent lead flow.” What they discovered was the scaffolding for their “why.”
The Framework for Empathy
The “We Buy Ugly Houses®” brand is a behemoth. For nearly 30 years, its 900-plus independently owned franchises have helped more than 150,000 homeowners. Tanice and Paul now own two, Real Rock, LLC in Boise and Northern Point, LLC in Seattle, and have owned three in total.
“When we joined HomeVestors® of America, we thought we were buying into a brand,” Tanice says. “What we found instead was a model that taught us what every real estate investor truly needs to be successful: Leads, Money, and Education.”
For a systems-thinker like Tanice, this “trifecta” was revelatory. It was not just theory. It was a network “rooted in trust, ethics, and community.” It provided the process that allowed her to focus on the people.
This is what sets her franchise apart. In an industry where speed often trumps sincerity, Tanice’s team slows down. “Our goal isn’t to buy every house; it’s to help every homeowner find the right solution, even if that means we’re not the buyer.”
They lead with what they call “The HomeVestors® of America Advantage,” a set of ethical guide rails. They come on-site before making an offer so the numbers are “accurate and fair.” Once the offer is presented, the price does not change. They close on the seller’s timeline. They handle all closing costs and commissions. They buy “as-is.”
And, in a move of profound trust, they give sellers a three-day unrestricted right to cancel after signing. For any reason. “That consistency and follow-through have earned us trust,” Tanice says. It is accountability, codified.
The Mission: Beyond the Transaction
If HomeVestors® of America is the “how,” Road Warrior Investors (RWI) is the “why.”
RWI is the platform she and Paul built, born from “the miles driven, the people met, and the stories that stay with us long after a property sells.” Its mission is simple: “to empower real estate investors to make a meaningful difference in the lives of People, Communities, and Future Homeowners.”
This is not a marketing slogan. It is a case file.
Tanice shares a story that, for her, defines the entire mission. “One story that still moves me,” she begins, “involves a woman who had cared for her partner for nearly twenty years after a devastating accident. When he passed away, the state placed a $400,000 medical lien on their home. She was ready to walk away with nothing.”
A traditional investor would see only the lien. A problem too big, too messy. Tanice saw a person. “We connected her with a legal team that negotiated the lien down to just over $400. That moment wasn’t about profit—it was about restoring dignity and giving her closure.”
This is the work. The house is just the container for the human story.
This philosophy has evolved RWI into a platform for “Edutainment.” On TikTok, Meta, and LinkedIn, they share short skits and real-life stories. “We’ve learned that some of our most powerful teaching tools are the unbelievable, real-life situations we encounter,” Tanice smiles. It is a way to share genuine insights with humor and heart, demystifying the industry and proving that ethical, emotionally intelligent investing is not just possible, but powerful.
The Mentor in the Field
Tanice’s work is now entering its third act: scaling her purpose. As a Development Agent for HomeVestors® of America, she and Paul are now the mentors, coaching new franchise owners across their territories.
“Our goal is to meet each franchise owner where they are,” she explains. It is a bespoke, personalized approach, a holdover from her corporate leadership days. “We spend one-on-one time understanding what success looks like for them.”
Her leadership is not delivered from a podium. It is delivered from the field. “Paul and I believe that credibility in this business comes from doing the work yourself—walking the properties, meeting sellers face-to-face, and solving problems in real time. When our franchise owners see us in the field, they know we’re not just speaking from theory.”
This is where her leadership has been tested. Not just in guiding franchisees, but in her own business. “In real estate investing, not every deal ends in profit,” she says frankly. “We’ve had projects where unexpected costs, shifting markets, or hidden damage erased margins completely. Those moments force you to lead through loss—to stay calm, analyze what went wrong, and move forward smarter.”
It reinforces humility. And it is why the HomeVestors® of America network of fellow agents and owners remains critical. “We’re never leading alone,” she insists. “That culture of collaboration allows us to continue growing.”
The results are tangible. “We’ve watched franchisees who started part-time, juggling corporate careers, build enough momentum within a year or so to leave their W-2 jobs entirely,” Tanice says, the pride in her voice evident. “Watching them step into that independence… is incredibly fulfilling.”
The View from the Road
After completing “well over 500 transactions” and coaching dozens of owners, what does impact really look like?
For Tanice, it is not just the closing numbers. It is the “ripple.”
“One that stands out,” she recalls, “was a renovation in Boise where we removed a wheelchair ramp we didn’t need for the rehab. Instead of discarding it, we donated it to a local family whose young daughter faced mobility challenges. Seeing her use that ramp for the first time was unforgettable—it turned a construction project into a connection.”
This is the philosophy in action. It is looking beyond the dumpster and seeing the community.
In an industry rocked by post-2020 volatility, rising rates, labor costs, and new regulations, Tanice’s tech-bred adaptability has been key. She is not locked into one model.
“We’ve adapted by refining our four primary exit strategies—assigning contracts, wholesaling, fixing and flipping, and buying and holding. These multiple exits are essential for maintaining cash flow and flexibility.”
Now, as an empty nester with her daughter in college, she and Paul are embracing a new season. They are in a period of “balance.” They travel, write, and explore. Paul loves classic cars, and Tanice loves weaving their discoveries into the stories that capture the heart of RWI.
“Balance isn’t about separating work and life,” Tanice muses. “It’s about integrating them.” She finds her reset in what she calls “studio time”—yoga, Pilates, or Zumba. She and Paul take long walks. They put their phones away. “It’s not about perfection—it’s about awareness.”
Her vision for the future is clear: to expand Road Warrior Investors as a national storytelling platform. She is not interested in workshops or online courses. Her strength is “in the field.” She is looking for partners in production and content to “bring more of those stories to life in a bigger way.”
“We’re not tired yet,” she laughs. “In fact, we’re just getting started.”
The Head Trash
When Tanice speaks on women’s leadership panels, she often hears the same questions about motivation, about fear. Her answer is always the same.
“The truth is, what holds most of us back—women and men alike—isn’t the world around us. It’s ourselves.”
She calls it “head trash.” The doubts, the fears, the “stories we tell ourselves about why we can’t succeed.”
“The turning point comes when you decide to stand up for yourself—loudly, proudly, and unapologetically,” she says. “No one else can do that for you.”
This is the final, and most important, system she has built. A system for silencing self-doubt. It is what allowed her to leave a 23-year career and start again. It is what she and Paul practice daily, giving each other honest feedback “even when it’s uncomfortable, because that’s where real growth happens.”
It is the message she wants to leave with every person, especially every woman, reading her story.
“Stop standing in your own way,” Tanice insists, her voice a mix of corporate strategist and compassionate mentor. “Put down the self-doubt, silence the noise, and go after what you want with integrity and heart. The world doesn’t need more perfect people; it needs more people who believe in themselves enough to take the first step and then follow through.”
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Also Read: Transformational Leaders: Women Shaping the Future of Real Estate Investing 2026
