Teams up for digital ordering and actionable cross-channel marketing for restaurants
Thanx, announced a new integration with Olo, the leading online food ordering solution for the restaurant industry. This new integration will allow restaurants to track and better understand customer spending habits whether it happens in-store or through digital or mobile ordering, and provide these restaurants with a detailed analysis of customer purchasing behavior, so they can, in turn, develop more personalized, actionable and measurable customer engagement.
The core benefits of the integration include:
- Single sign-on for customers for an easy and efficient ordering experience
- Consolidated system of record for consumer purchasing behavior, whether in-store or off-premise
- Loyalty accrual and redemption directly from the ordering checkout flow, helping operators attract and retain customers while making it simple for customers to earn and redeem rewards
- Precise marketing campaigns based on the customer’s ordering channel, delivering personalized experiences and interactions between customers and their favorite restaurants
Thanx is an automated customer engagement platform that gives businesses a single view of who their customer is by seamlessly combining all databases, ranging from loyalty, credit card, email marketing and more, to build a clear customer profile. Now, through this partnership, that seamless connection is extended to digital ordering via Olo, including personalized, actionable campaigns to drive customers to place orders. The new integration also allows customers to automatically opt-in to loyalty programs to easily earn rewards following their first order.
Noah Glass, founder, and CEO, Olo Stated, “We are pleased to partner with Thanx to provide our restaurant partners the opportunity to better understand their customers’ ordering habits. Today’s consumer demands the convenience that Olo provides, and restaurateurs are increasingly looking to dissect this data in meaningful ways that drive their strategic marketing plans and positions them for success. Partnering with Thanx enables our brands to achieve more with their digital programs.”