- Google showcased its latest batch of enhancements to search results at its second annual search event, Search On.
- Google spent more than $1 billion more for traffic in the most recent quarter than Wall Street experts predicted.
- Google said that Google Lens will be added to its Chrome internet browser, allowing users to see search results alongside a webpage.
Google revamps its search engine
Google is revamping its main search engine, and future results may keep visitors on Google’s own properties for even longer.
Google showcased its latest batch of enhancements to search results at its second annual search event, Search On. The firm bragged about its artificial intelligence and capacity to answer more precise and complex questions.
According to executives, the new AI system is known as Multitask Unified Model, or MUM, is 1,000 times more powerful than the BERT model that powers Google Search. MUM, which claims to be able to tell a user what they need for a specific walk on Mt. Fuji by pulling data from texts, photos, and videos, claims to be able to tell them what they need for a specific hike on Mt. Fuji.
According to Matt Madrigal, Google’s vice president of merchant purchasing, if you search for men’s sweatshirts, Google will return more results that contain links to stores, blogs, and YouTube review videos. According to him, the site would also provide suggestions and allow visitors to compare rates without leaving the site.
Madrigal used the example of searching for “the best hat for small heads” or “that awesome design on the base of a snowboard.”
Google spends more than Wall Street predicted
While Alphabet, Google’s parent firm, has grown well beyond online advertising into cloud computing, driverless cars, and other initiatives, search remains the business’s lifeblood. However, as the firm grows in size, it also increases its payments to partner content sites.
Google spent more than $1 billion more for traffic in the most recent quarter than Wall Street experts predicted. These expenditures increased by more than 50% compared to the same time the previous year. Keeping people on Google sites is one method of potentially lowering expenses.
An endless stream of visual ideas
Google said that its image recognition technology, Google Lens, will be added to its Chrome internet browser, allowing users to see search results alongside a webpage.
“Soon, you’ll see a new button in the Google app on your iPhone to make all images on the page instantly searchable,” Madrigal said. “There’s no need to leave the website you’re on.” The business also stated that it will include a store’s inventory on its website.
A user taking a snapshot of a garment will be able to obtain recommendations from stores within Google, according to Pandu Nayak, vice president of search. For example, someone snapping a snapshot of a bike may look up how to repair a certain component.
“We’ll show you everything you need to get your bike back on the trail,” he added, displaying search results from websites, videos, and blogs. The first result presented in his demo was a YouTube video.
Another Google vice president, Elizabeth Reid, predicted that the search page will become “an endless stream of visual ideas.”
Also read: History of Google – From 1996 to 2021