GameStop unites the gaming community on National Video Games Day for the good cause


Never before have gamers come together as an industry on National Video Games Day – until now. On National Video Games Day (NVGD), September 12, GameStop is uniting the gaming community to raise $100,000 to support Make-A-Wish Foundation® (MAW) and Children’s Miracle Network Hospitals® (CMNH), plus celebrate everything gaming with never seen before trade-in deals.

To raise $100K for Children’s Charities

Head of corporate social responsibility for GameStop, Martha Sotelo said that GameStop Gives is GameStop’s new approach to charitable giving that uses the power of gaming to drive positive change in the areas of youth well-being and education. Through GameStop Gives, the company has united competitors from the game publishers, to manufacturers to gamers to join in the fundraising effort to raise money for children’s charities. This is the first time that these two children’s charities have been ‘married’ with the goal of helping kids get back to being kids.

Eric Bright, vice president of Merchandising for GameStop said “We are calling gamers and non-gamers alike to join the cause and help us celebrate National Video Games Day. Gamers are generous at heart, and the gaming community is all about connecting with old friends and making new ones while playing the games you love. I’m proud that today, the gaming community has joined together to make a significant impact to raise money for such great children’s charities.”

Kicking off the fundraising efforts, Microsoft donated $10,000 to the effort, and GameStop will be donating up to $8,000 from the limited sale of the Xbox® Adaptive Controller – sold exclusively at In the spirit of inclusive design and supporting Microsoft’s “Gaming for Everyone” initiative, the Xbox Adaptive Controller is a first of its kind gaming controller built specifically for people with limited mobility – giving them a more accessible, customizable and inclusive gaming experience.

GameStop is giving an additional $10,000 during the NVGD donation drive, and Bandai Namco will also be making a generous contribution to support MAW and CMNH.

Gamers and non-gamers can donate to GameStop Gives in a variety of ways to benefit these charities:

Join the Twitter-a-thon and donate online at GameStop Gives.

  • Donate at checkout. Guests can give $1 or more or round up their purchase, and PowerUp Rewards members will receive triple PowerUp Rewards points on the donation amount.
  • Donate PowerUp Rewards points. Members can donate points to each charity in the PowerUp Rewards Center.
  • Trade for Charity. Donate up to 100 percent of trade-in value to charity when you bring used video game hardware, software, accessories or consumer electronics to GameStop.

For more information or to donate, visit GameStop Gives.