eBay, an American e-commerce giant, has announced to partner-up with the city of Wolverhampton, UK to help local retail businesses get online.
The tie-up is first of its kind in the UK, aims to show that online and high street retailers can co-exist. The announcement comes as new research commissioned by eBay shows that 25 percent of small retail businesses lack an online presence. The partnership announced at the start of the city’s biggest-ever business programme will bestead grow the local economy.
eBay’s strategy to achieve set goals
As the partnership will continue to operate for a whole year, the staff from the online firm will set up stations in the city, during which they will provide support retailers seeking to establish themselves online or grow their existing presence.
Rob Hattrell, Vice President of eBay, UK, stated, “I have seen that Wolverhampton businesses have the creativity matched with the entrepreneurial skill to create products needed and wanted all over the world – and eBay will help them to sell in the way they want to online.”
To run the operations efficiently, eBay will provide onboarding assistance – one-on-one support to create a personalized eBay shop, training in eBay selling basics, strategies for getting the most out of eBay’s platform as well as internet skills, store subscription, promotional and customer services support. Simultaneously, eBay will work with research consultancy Development Economics to evaluate the partnership progress and create a blueprint, which can be adopted by other UK towns.
Wolverhampton Council leader, Councillor Roger Lawrence, commented, “I am delighted a global brand like eBay has chosen to work with us on an initiative which is the first of its kind in the UK. We value our small retailers that bring so much character to our city center and we have recognized their achievements through the Wolverhampton Independent Retail Excellence (WIRE) Awards over the last two years.” Further, Roger added, “eBay will provide valuable support to city retailers in the wake of a challenging national retail climate affected by changes in consumer behavior and the economy. It is an exciting programme that will help businesses with their digital marketing and sales skills, giving them a solid platform for sustainable growth.”