Accell North America has acquired Beeline Bikes, the mobile service franchiser. ANA has been an investor in the company for several years. Accell Group, N.V. (AG), the global leader in ebikes, and the parent company of Accell North America (ANA), announces the acquisition of Beeline Bikes, the largest mobile bike service franchise in the United States. The investment in Beeline Bikes solidifies ANA’s position as the world’s most consumer-centric bicycle company by transforming the experience of buying a bike in partnership with Independent Bicycle Dealers (IBD’s).
Better service experience for the cyclists
CEO of Beeline Bikes Pete Buhl that they had launched a Beeline five years ago to address the huge opportunity in the market to provide a friendly, professional and convenient service experience to all types of cyclists. ANA have the same vision and can invest to further it.
CEO of ANA, John Short said that ANA is 100% focused on empowering IBDs to remarkably serve cyclists the way they research and buy today — across multiple channels, the acquisition of Beeline Bikes enables them to offer expansion to their IBD partners. It brings convenience, high-touch service and an experiential solution that rapidly expands their consumer reach while bolstering value to their growing franchise and IBD network.
Vice President of North America sales for ANA, Larry Pizzi said that their objective is to cover all the major metro markets in the U.S. and Canada. They have a tremendous group of IBD affiliate and independent franchisees in the Beeline network already and they are looking forward to support the success of their franchisees with new revenue streams and innovative customer acquisition tools.