Bose in Augmented Reality Glasses

Bose in Augmented Reality Glasses

Augmented Reality (AR) is mostly associated with vision, but its possibilities go our sight. Audio company Bose announced a project to bring audio in Augmented Reality glasses.

Bose has collaborated with companies like ASICS Studio, Strava, TripAdvisor, TuneIn, and Yelp for their project in AR.

$50 Million Investment by Bose

Bose has a long legacy of innovating in audio, from bringing room-filling sound to a tiny speaker, to canceling out airplane noise in a comfortable pair of headphones. They are proud to say that they had been doing this for over fifty years. They are always looking for new innovation and bring joy to their customers. And recently they are really excited about augmented reality. Till now, the augmented reality (AR) was focusing on its visual possibilities. But its audio possibilities are just as exciting—maybe even more so—because the benefits can be enjoyed by mainstream consumers in some undefined future. The world’s first audio augmented reality platform. Unlike visual AR, which adds an extra layer of things you can see, Bose AR adds an extra layer of things you can hear

Bose AR will depend on what developers do with AR glasses. It could also easily complement a visual display since visual and audio AR both depends on understanding motion and location.

John Gordon, VP (consumer electronics division), Bose, said that they  places audio in surroundings, not digital images, so consumers can focus on the amazing world around them – rather than a tiny display. The AR Glass will know in which way a person is facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more.